CALS-access-round-table-secondary-photo

CALS Communications

We are the dedicated marketing and communications agency of the College of Agriculture and Life Sciences.

Cultivating Connections

CALS Communications tells the stories of the College of Agriculture and Life Sciences. We elevate the opportunities and impact our academic programs, research and NC State Extension create for our state, the nation and the world.

Our audiences connect with us through CALS Magazine, CALS Weekly e-mail bulletin, our online news center and social media. We also promote specific initiatives via targeted marketing campaigns.

As the dedicated communications agency for the college, our experienced team provides strategic communications leadership, consultation, services and support to advance the CALS brand and mission.

 

Let's Work Together

Use our service request system to get started. A project manager will contact you within 24 hours to clarify your project needs and discuss our service terms.

Submit Your Request

Creative Services

From public relations and marketing plans to graphic design and video production, we help clients create communications that achieve their goals.

Learn More

CALS Communications Team

Communications Resources

News Services

Your department has some amazing stories; we’ve got storytellers to help spread the word. We produce articles, media alerts, print and multi-media content tailored to your needs.

Learn More

Submit Story Ideas

Peer-reviewed Publication Guidelines

Creative Services

We’re on your team. Together we can develop and execute strategically-targeted communications that connect with your audiences. From long-term campaigns to quick-turn projects, we can help you tell your story via social, web, video and print platforms.

We Provide

  • Content and Marketing Strategy
  • Brand and Creative Direction
  • News, Feature and Promotional Content
  • Web, Video and Print Production
  • Publications Management

Project Request Process

Our Rates

Quality + Service:
Our Promise to You

For each project, we establish a minimum turnaround time based on our project schedule, the type of project and your needs. This helps us keep our brand promise to always deliver high quality and service to you.

Complete a project request form. A project manager will respond to your request within 24 hours.

Brandon Huber, a horticulture student pursuing his master’s degree at NC State, and his rare titan arum – also known as the corpse flower – at a campus greenhouse in September 2016.

A Blooming Success

When the Department of Horticultural Science asked for help promoting "Lupin," a student's very rare corpse flower, our team planted a strategic communications campaign that was a blooming success.

Plan Elements:
- Press releases, media outreach and management
- Social media strategy and content development (68,000+ reach)
- Custom webpage and content (33,000+ page views)
- Live streaming video of flower blooming (10,000+ live streams)
- CALS & NC State News stories and videos

Meet Lupin

News Services

Want to see your department in the headlines? We can help. Our writers produce articles, news releases, web and marketing copy. We’re experts in readability, engagement, clarity, coherence and audience-appropriate content, eager to report your impact to the world.

Each CALS Collaborative System has a CALS Communication Liaison. Liaisons will work with departmental and system-level communicators to:

  • Cultivate story and strategic communications ideas
  • Consult in the development of stories and strategic communications
  • Craft stories and strategic communications when needed/appropriate

We can help highlight how your department transforms societal challenges into agricultural and life sciences opportunities.

We also partner with University News Services to connect national and international reporters with the expertise of our faculty and staff, and the stories of their innovative teaching, research and Extension efforts.

To see our latest news, visit the CALS News Center, or visit the social media channels we manage, including CALS Twitter, Facebook and YouTube accounts, as well as NC State Extension’s Twitter and Facebook accounts.

 

Submit your story

Our Team

Richard Campbell
Chief Communications Officer
919-513-3128
rtcampbe@ncsu.edu

Kionna Coleman
Assistant Director of Marketing and Communication Services
919-513-3169
kmcolem3@ncsu.edu

CALS Systems Liaisons

Plant, Insect, Microbe and Soil Systems: Dee Shore
Animal and Ecological Systems: Dee Shore
Food, Biochemical and Engineered Systems: Dee Shore
Human and Resource Systems: Chris Liotta
Administration: Janine Brumfield

Content Development

Kristin Sargent
Content Strategist
919-515-2875
kdstepne@ncsu.edu

Dee Shore
News and Media Relations Specialist
919-513-3117
deeshore@ncsu.edu

Sara Awad
Social Media Specialist
szawad@ncsu.edu

Creative Development

Patty Mercer
Graphic Designer
919-513-1702
pmercer2@ncsu.edu

Ken Ellzey
Video Strategy and Production
919-513-3121
khellzey@ncsu.edu

Chris Liotta
Video Strategy and Production
919-515-8747
cliotta@ncsu.edu

Publication Development

Debra Ireland
Publications Manager
919-513-0903
dlirelan@ncsu.edu

Marketing and Communications Strategy

Janine Brumfield
Internal Communications, Public Relations and Special Projects Manager
919-513-3127
jereda@ncsu.edu

Machaela Netzley
Academic Marketing and Communications Specialist
919-513-3125
mrnetzle@ncsu.edu

Mollie Rappe
Research Marketing and Communications Specialist
mcrappe@ncsu.edu

NC State Extension Marketing

Justin Moore
Director of Extension Marketing and Communications
919-515-1371
tjmoore3@ncsu.edu

Julie Hayworth-Perman
Extension Marketing and Communications Specialist
919-515-1592
jhaywor@ncsu.edu

Operations

Angela Glass
Business Services Coordinator
919-515-3947
akglass@ncsu.edu

Jennifer Bernabi
Project Manager
jabernab@ncsu.edu

Mailing address (U.S. Mail)
CALS Communications
NC State University
Campus Box 7603
Raleigh, NC 27695-7603

Physical address (Delivery and Courier Services)
CALS Communications
NC State University
3210 Faucette Blvd
Raleigh, NC 27695

About the College of Agriculture and Life Sciences
NC State University’s College of Agriculture and Life Sciences (CALS) lives the land-grant mission through our 12 academic departments, research and extension services. What we think and do helps transform challenges into agriculture and life sciences opportunities that create economic, intellectual and societal prosperity across the state and around the world.