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CALS Communications

We heighten the visibility and reputation of CALS, attract students and enhance a culture of philanthropy.

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Cultivating Connections

CALS Communications elevates the opportunities and impact that our academic programs, research and NC State Extension create for our state, the nation and the world.

Our audiences connect with us through CALS Magazine, the CALS Weekly email bulletin, our news center, podcast, and social media. We also promote specific initiatives via strategic marketing campaigns.

Quality and Service:
Our Promise to You

We establish a minimum turnaround time for each project based on your needs, the project’s scope, and our schedule. This helps us keep our brand promise always to deliver high quality and service.

Creative Services

We’re on your team. Together we can develop and execute strategically-targeted communications that connect with your audiences. From long-term campaigns to quick-turn projects, we can help you tell your story via social, web, video and print platforms.

We Provide

  • Content and Marketing Strategy
  • Brand and Creative Direction
  • News, Feature and Promotional Content
  • Web, Video and Print Production
  • Publications Management

A Blooming Success

When the Department of Horticultural Science asked for help promoting “Lupin,” a student’s rare corpse flower, our team planted a strategic communications campaign that was a blooming success.

Brandon Huber, a horticulture student pursuing his master’s degree at NC State, and his rare titan arum – also known as the corpse flower – at a campus greenhouse in September 2016.

News Services

Want to see your department in the headlines? We can help. Our writers produce articles, news releases, web and marketing copy. We’re experts in readability, engagement, clarity, coherence and audience-appropriate content, eager to report your impact to the world.

Each CALS Collaborative System has a CALS Communication Liaison. Liaisons will work with departmental and system-level communicators to:

  • Cultivate story and strategic communications ideas
  • Consult in the development of stories and strategic communications
  • Craft stories and strategic communications when needed/appropriate

We can help highlight how your department transforms societal challenges into agricultural and life sciences opportunities.

We also partner with University News Services to connect national and international reporters with the expertise of our faculty and staff, and the stories of their innovative teaching, research and Extension efforts.

Read our latest news at the CALS News Center, or follow CALS on Twitter, Facebook and YouTube accounts, and NC State Extension on Twitter and Facebook.

Have a story idea? Send it to the CALS Comm content team.

Our Team

Richard Campbell
Chief Communications Officer
919-513-3128
rtcampbe@ncsu.edu

Kionna Coleman
Assistant Director of Marketing and Communication Services
919-513-3169
kmcolem3@ncsu.edu

Content + News

Kristin Sargent
Content Strategist
919-515-2875
kdstepne@ncsu.edu

Dee Shore
News and Media Relations Specialist
919-513-3117
deeshore@ncsu.edu

D’Lyn Ford
Editor, CALS Magazine
Content Editor
919-513-5896
dcford@ncsu.edu

Adriane Clark
Social Media Specialist, CALS + NC State Extension
919-532-9472
ajclark@ncsu.edu

Creative Development

Patty Mercer
Graphic Designer
919-513-1702
pmercer2@ncsu.edu

Joseph Rogers
Jr. Graphic Designer
jhrogers@ncsu.edu

Chris Liotta
Multimedia Strategist and Producer
919-515-8747
cliotta@ncsu.edu

Keeshan Ganatra
Multimedia Producer
919-515-8747
krganatr@ncsu.edu

Publications 

Debra Ireland
Publications Manager
919-513-0903
dlirelan@ncsu.edu

Strategy

Janine Brumfield
Public Relations and Internal Communications Specialist
919-513-3127
jereda@ncsu.edu

Andrea Peros
Public Communications Specialist, Dean’s Communications
amweale@ncsu.edu

Alice Manning Touchette
Marketing Strategist and Writer
amtouche@ncsu.edu

PJ Bogdan
N.C. Plant Sciences Initiative Communications Specialist
pbogdan@ncsu.edu

NC State Extension Marketing

Justin Moore
Director of Extension Marketing and Communications
919-515-1371
tjmoore3@ncsu.edu

Julie Hayworth-Perman
Extension Marketing and Communications Specialist
919-515-1592
jhaywor@ncsu.edu

Operations

Jennifer Bernabi
Marketing and Communications Coordinator
jabernab@ncsu.edu

Casey Greenwell
Business Services Coordinator
ctgreenw@ncsu.edu

Mail

Mailing address (U.S. Mail)
CALS Communications
NC State University
Campus Box 7603
Raleigh, NC 27695-7603

Physical address (Delivery and Courier Services)
CALS Communications
NC State University
3210 Faucette Dr.
Raleigh, NC 27695

About the College of Agriculture and Life Sciences

The College of Agriculture and Life Sciences at North Carolina State University lives the land-grant mission through our 12 academic departments, research and extension services.

What we think and do helps transform challenges into opportunities that create economic, intellectual and societal prosperity across the state and around the world.