CALS Communications

Cultivating Connections

Who We Are

CALS Communications tells the stories of the College of Agriculture and Life Sciences. We elevate the opportunities and impact our academic programs, research and NC State Extension create for our state, the nation and the world.

Our audiences connect with us through CALS MagazineCALS Weekly e-mail bulletin, our online news center and social media. We also promote specific initiatives via targeted marketing campaigns.

What We Do

As the dedicated communications agency for the college, our experienced team provides strategic communications leadership, consultation, services and support to advance the CALS brand and mission.


The deadline for end-of-year project requests is
Nov. 1

Nov. 1 is the final date to submit requests for projects that need to be completed by Dec. 20. Requests submitted after this date will be reviewed for the 2020 schedule.

Creative Services

We’re on your team. Together we can develop and execute strategically-targeted communications that connect with your audiences. From long-term campaigns to quick-turn projects, we can help you tell your story via social, web, video and print platforms.

We Provide

  • Content and Marketing Strategy
  • Brand and Creative Direction
  • News, Feature and Promotional Content
  • Web, Video and Print Production
  • Publications Management

There are
projects in the queue.

We require a minimum of 15 business days for most projects (not including printing time).

Complete a project request form. A project manager will respond to your request within 48 hours.

News Services

Want to see your department in the headlines? We can help. Our writers produce articles, news releases, web and marketing copy. We’re experts in readability, engagement, clarity, coherence and audience-appropriate content, eager to report your impact to the world.

Each CALS Collaborative System has a CALS Communication Liaison. Liaisons will work with departmental and system-level communicators to:

  • Cultivate story and strategic communications ideas
  • Consult in the development of stories and strategic communications
  • Craft stories and strategic communications when needed/appropriate

We can help highlight how your department transforms societal challenges into agricultural and life sciences opportunities.

We also partner with University News Services to connect national and international reporters with the expertise of our faculty and staff, and the stories of their innovative teaching, research and Extension efforts.

To see our latest news, visit the CALS News Center, or visit the social media channels we manage, including CALS Twitter, Facebook and YouTube accounts, as well as NC State Extension’s Twitter and Facebook accounts.


Our Team

Richard Campbell
Chief Communications Officer

Kionna Coleman
Assistant Director of Marketing and Communication Services
Web Strategy 

CALS Systems Liaisons

Plant, Insect, Microbe and Soil Systems: Dee Shore
Animal and Ecological Systems: Dee Shore
Food, Biochemical and Engineered Systems: Dee Shore
Human and Resource Systems: Chris Liotta
Administration: Janine Brumfield

Content Development

Kristin Sargent
Content Strategist

Dee Shore
News and Media Relations Specialist

Sara Awad
Social Media Specialist

Creative Development

Patty Mercer
Graphic Designer

Ken Ellzey
Video Strategy and Production

Chris Liotta
Video Strategy and Production

Publication Development

Debra Ireland
Publications Manager

Marketing and Communications Strategy

Janine Brumfield
Internal Communications, Public Relations and Special Projects Manager

Machaela Netzley
Academic Marketing and Communications Specialist

Dr. Mollie Rappe
Research Marketing and Communications Specialist

NC State Extension Marketing

Justin Moore
Director of Extension Marketing and Communications

Julie Hayworth-Perman
Extension Marketing and Communications Specialist


Angela Glass
Business Services Coordinator

Jennifer Bernabi
Project Manager

Mailing address (U.S. Mail)
CALS Communications
NC State University
Campus Box 7603
Raleigh, NC 27695-7603

Physical address (Delivery and Courier Services)
CALS Communications
NC State University
3210 Faucette Blvd
Raleigh, NC 27695