CALS Communications filming segment on strawberries for The Produce Lady video series.

CALS Communications

Cultivating Connections

Who We Are

CALS Communications tells the stories of the College of Agriculture and Life Sciences. We elevate the opportunities and impact our academic programs, research and NC State Extension create for our state, the nation and the world.

Our audiences connect with us through CALS MagazineCALS Weekly e-mail bulletin, our online news center and social media. We also promote specific initiatives via targeted marketing campaigns.

What We Do

As the dedicated communications agency for the college, our experienced team provides strategic communications leadership, consultation, services and support to advance the CALS brand and mission.

Creative Services

We’re on your team. Together we can develop and execute strategically-targeted communications that connect with your audiences. From long-term campaigns to quick-turn projects, we can help you tell your story via web, social, video and print platforms.

We Provide

  • Content and Marketing Strategy
  • Brand and Creative Direction
  • News, Feature and Promotional Content
  • Web, Video and Print Production
  • Publications Management

Note: 2018 End-of-Year Project Requests

CALS Communications is working hard to close out projects for 2018. To do this and meet the rise in demand around this time of year, we ask that all CALS faculty and staff submit requests no later than Wednesday, November 7, 2018, for new projects or updates to existing materials that need to be completed before the university’s winter break.

After November 7, we can accommodate reprint order requests only. Please contact Kionna Coleman ( if you have any questions.


News Services

Want to see your department in the headlines? We can help. Our writers produce articles, news releases, web and marketing copy. We’re experts in readability, engagement, clarity, coherence and audience-appropriate content, eager to report your impact to the world.

Each CALS Collaborative System has a CALS Communication Liaison. Liaisons will work with departmental and system-level communicators to:

  • Cultivate story and strategic communications ideas
  • Consult in the development of stories and strategic communications
  • Craft stories and strategic communications when needed/appropriate

We can help highlight how your department transforms societal challenges into agricultural and life sciences opportunities.

We also partner with University News Services to connect national and international reporters with the expertise of our faculty and staff, and the stories of their innovative teaching, research and Extension efforts.

To see our latest news, visit the CALS News Center, or visit the social media channels we manage, including CALS Twitter, Facebook and YouTube accounts, as well as NC State Extension’s Twitter and Facebook accounts.


Our Team

Richard Campbell
Chief Communications Officer

CALS Systems Liaisons

Plant, Insect, Microbe and Soil Systems: Dee Shore
Animal and Ecological Systems: Chelsea Kellner
Food, Biochemical and Engineered Systems: Dee Shore/Chelsea Kellner
Human and Resource Systems: Chris Liotta
Administration: Janine Brumfield

Content Development

Dee Shore
News and media relations
Plant, Insect, Microbe and Soil Systems liaison

Janine Brumfield
Dean’s and college communications
Events, public relations and special projects manager


Chelsea Kellner
CALS Magazine and digital content
Animal and Ecological Systems liaison


Sara Awad
Social Media Specialist

Creative Development

Ken Ellzey
Video strategy and development
Video production


Chris Liotta
Video production
Human and Resource Systems liaison

Kionna Coleman
Assistant Director of Marketing and Communication Services
web production management

Publication Development

Debra Ireland
Extension publications editing and production

NC State Extension Marketing

Justin Moore
Director of Marketing and Communications

Julie Hayworth-Perman
Marketing and Communications Specialist


Mailing address  (US Mail)
CALS Communications
NC State University
Campus Box 7603
Raleigh, NC 27695-7603

Physical address  (Delivery and Courier Services)
CALS Communications
NC State University
3210 Faucette Blvd
Raleigh, NC 27695