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CALS Comm Workshops

The CALS Communications team hosts a monthly or bi-monthly workshop for all CALS departmental and unit communicators and communications enthusiasts. These sessions focus on best practices, tips, and tools to ensure we are on-brand and effective in telling our college’s story.

We also seek to provide a space for networking and discussion among communicators in our college.

2024 Schedule

At these workshops, CALS Communications provides the latest practical guidance on various communications and marketing topics. Have a topic you want us to cover? Email us.

Workshops are typically on the third Thursday of the month from 10 to 11 a.m. Check back later for more scheduled workshops.

Workshop TitleDescriptionHost(s)Date
2024 Day of GivingTopics will include best practices for social media leading up to and during Day of Giving, prioritizing and promoting challenges, and amplifying key messaging.CALS Communications and CALS Advancements2/13
In compliance with the Americans with Disabilities Act, NC State will honor requests for reasonable accommodations made by individuals with disabilities. Direct accommodation requests to Jennifer Bernabi,

Catch up on previous CALS Comm Workshops on YouTube.


Day-to-Day Communications Strategy

Our goal is to make your life easier while ensuring your amazing stories get the coverage they deserve.

Ask for headshots with all of these, maybe write a brief introduction, and you have good content with less than 30 minutes of work.


The best way to save time is to plan and know the CALS message.

  • CALS Brand Promise and Core Messages – keep these in mind as you write, and you’ll never go wrong.
  • A strategic monthly communications plan at a glance – five easy pieces: CALS Comm Monthly Content Strategy. Four of those will take you half an hour or less.
  • When you start to write, use the CALS Comm Post Planner to save time by quickly organizing your thoughts to stay on message.