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Melinda Knuth

Assistant Professor

Kilgore Hall 152

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Dr. Knuth specializes in innovative management and marketing strategies to investigate consumer attitudes and behaviors for horticulture crops — both edible and ornamental. Dr. Knuth has conducted studies and published results on the benefits of plants (mentally and emotionally, physically, and socially), consumer preferences of miniature houseplants, preference for water conservation in the residential landscape, and purchasing intent of floral arrangements. She has published innovative eye-tracking and eye-movement studies regarding retail sign complexity and components of the retail display, the Hawthorne effect of eye trackers, and the influence of water conservation signage on purchase intent.


Ph.D. Horticulture Texas A&M University (2020)

Bachelor of Science Horticulture University of Nebraska-Lincoln (2015)