Our departments have great stories. Working together, we can make sure the world hears them.

Once a month, the CALS Communications team hosts a workshop for all CALS departmental communicators and communications enthusiasts. These sessions focus on best practices, tips and tools to ensure we are on-brand and effective in telling our story.

We also seek to provide a space for networking and discussion between communicators who might not otherwise come in contact.

All CALS Comm Workshop sessions are held in 153 Jeter, Butler Communication Building. 

Brand: Copy and Tone

• Brent Winter, Writer and Editor, University Communications and Marketing
• October 24
• 10:00-11:00 am

Busy-Day Communications Strategy

Our goal is to make your life easier while making sure your department’s amazing stories get the coverage they deserve.

Got great students? Send them this Q&A sheet to fill out (make sure to view in Adobe Reader!), proof and post.

Got great faculty? We’ve got a Q&A template for them too.

Amazing alums? Same idea, different questions.

Ask for headshots with all of these, maybe write a brief introduction, and you’ve got good content with less than 30 minutes of work.

Planning

The best way to save time is to plan ahead and to know the CALS message.

Here’s the CALS Brand Promise and Core Messages – keep these in mind as you write and you’ll never go wrong.

Here is your strategic monthly communications plan at a glance – five easy pieces: CALS Comm Monthly Content Strategy. Four of those will take you half an hour or less.

When you start to write, use the CALS Comm Post Planner to save time by easily organizing your thoughts to stay on-message.

If you were unable to attend a session, or want to revisit discussions from past workshops, we’ve got materials for you to view!

• PowerPoint – You Made a Video…Now What? – August 2019
• Video – How to Standout in a Saturated World – February 2019
• Video – Want to Take Better Pictures? – June 2019
• PowerPoint – Want to Take Better Pictures? – June 2019
• Video – How to Standout in a Saturated World – February 2019
• Video – Social Media: What Not to Do – January 2019
• Video – Photography Tricks, Tips and Basics for Research or Marketing – September 28, 2017
• Video – Social Media Tips and Tricks – April 27, 2017
• PowerPoint – Department Websites Update – February 23, 2017
• PowerPoint – Guide to Publishing Events and News on Department Websites – February 23, 2017
• Video – 30 Minutes or Less: Busy-Day Communications – May 19, 2016
• Video – 5 Minutes or Less: Busy-Day Communications – May 19, 2016
• PowerPoint – Busy-Day Communications – May 19, 2016
• Video – Four Steps to Telling Fantastic Stories – April 21, 2016
• PowerPoint – Four Steps to Telling Fantastic Stories – April 21, 2016
• Video – Building a Communications Strategy, Part 1 and Part 2 – March 17, 2016
• PowerPoint – Building a Communications Strategy – March 17, 2016

August

I Created a Video…Now What?

• Ken Ellzey, Video Producer, and Chris Liotta, Video Producer, CALS Communications
• August 14
• 10:00-11:00 am

September 

Is No One Reading Your Emails? Here’s Why

• Janine Brumfield, Public Communications Specialist, CALS Communications, and Suzanne Wardell, Writer and Editor, University Communications and Marketing
• September 5
• 2:00-3:00 pm