Our departments have great stories. Working together, we can make sure the world hears them.
Once a month, the CALS Communications team hosts a workshop for all CALS departmental communicators and communications enthusiasts. These sessions focus on best practices, tips and tools to ensure we are on-brand and effective in telling our story.
We also seek to provide a space for networking and discussion between communicators who might not otherwise come in contact.
Social Media: What Not to Do
How to Stand Out: Marketing in a Saturated World
Want to Take Better pictures? Forget About Your Camera.
Bring your photography questions and don’t be afraid to ask them. Think beyond your equipment and learn to see the light.
More Than a Logo: What is a Brand?
Learn how NC State’s brand is a singular, cohesive experience across many communications channels — including social media, video, print and the web. Understand the basic nuts and bolts of the NC State Think and Do brand. Find out how and why the brand rules were created, and see before-and-after examples of creative projects that put the rules into perspective. Bring your questions and examples.
August
I Created a Video…Now What?
Is No One Reading Your Emails? Here’s Why
Brand: Copy and Tone
November
Untangling the Web: Best Practices for your Website
Our goal is to make your life easier while making sure your department’s amazing stories get the coverage they deserve.
Got great students? Send them this Q&A sheet to fill out (make sure to view in Adobe Reader!), proof and post.
Got great faculty? We’ve got a Q&A template for them too.
Amazing alums? Same idea, different questions.
Ask for headshots with all of these, maybe write a brief introduction, and you’ve got good content with less than 30 minutes of work.
The best way to save time is to plan ahead and to know the CALS message.
Here’s the CALS Brand Promise and Core Messages – keep these in mind as you write and you’ll never go wrong.
Here is your strategic monthly communications plan at a glance – five easy pieces: CALS Comm Monthly Content Strategy. Four of those will take you half an hour or less.
When you start to write, use the CALS Comm Post Planner to save time by easily organizing your thoughts to stay on-message.
If you were unable to attend a session, or just want to revisit discussions from past workshops, we’ve got video!