CALS Comm Workshops

What are "CALS Comm Workshops," and who should attend?

Our departments have great stories. Working together, we can make sure the world hears them.

Once a month, the CALS Communications team hosts a workshop for all CALS departmental communicators and communications enthusiasts. These sessions focus on best practices, tips and tools to ensure we are on-brand and effective in telling our story.

We also seek to provide a space for networking and discussion between communicators who might not otherwise come in contact.

2019 Schedule


Social Media: What Not to Do

  • Sara Award, Social Media Specialist, CALS Communications
  • February 5
  • 2:00-3:00 pm


How to Stand Out: Marketing in a Saturated World

  • Machaela Netzley, Academic Marketing and Communications Specialist, CALS Communications
  • April 3
  • 10:00-11:00 am


Want to Take Better pictures? Forget About Your Camera.

Bring your photography questions and don’t be afraid to ask them. Think beyond your equipment and learn to see the light.

  • Becky Kirkland and Marc Hall, Photographers, University Communications and Marketing
  • May 15
  • 2:00-3:00 pm


More Than a Logo: What is a Brand?

Learn how NC State’s brand is a singular, cohesive experience across many communications channels — including social media, video, print and the web. Understand the basic nuts and bolts of the NC State Think and Do brand. Find out how and why the brand rules were created, and see before-and-after examples of creative projects that put the rules into perspective. Bring your questions and examples.

  • Bob Witchger, Art Director, University Communications and Marketing
  • July 9
  • 10:00-11:00 am
  • Set a calendar reminder
Register Now


I Created a Video…Now What?

  • Ken Ellzey, Video Producer, and Chris Liotta, Video Producer, CALS Communications
  • August 14
  • 10:00-11:00 am


Is No One Reading Your Emails? Here’s Why

  • Janine Brumfield, Public Communications Specialist, CALS Communications, and Suzanne Wardell, Writer and Editor, University Communications and Marketing
  • September 5
  • 2:00-3:00 pm


Brand: Copy and Tone

  • Brent Winter, Writer and Editor, University Communications and Marketing
  • October 24
  • 10:00-11:00 am


Untangling the Web: Best Practices for your Website

  • CALS Communications and CALS IT
  • TBD
  • TBD


Busy-Day Communications Strategy

Our goal is to make your life easier while making sure your department’s amazing stories get the coverage they deserve.

Got great students? Send them this Q&A sheet to fill out (make sure to view in Adobe Reader!), proof and post.

Got great faculty? We’ve got a Q&A template for them too.

Amazing alums? Same idea, different questions.

Ask for headshots with all of these, maybe write a brief introduction, and you’ve got good content with less than 30 minutes of work.



The best way to save time is to plan ahead and to know the CALS message.

Here’s the CALS Brand Promise and Core Messages – keep these in mind as you write and you’ll never go wrong.

Here is your strategic monthly communications plan at a glance – five easy pieces: CALS Comm Monthly Content Strategy. Four of those will take you half an hour or less.

When you start to write, use the CALS Comm Post Planner to save time by easily organizing your thoughts to stay on-message.

Stay Updated

If you were unable to attend a session, or just want to revisit discussions from past workshops, we’ve got video!




PDFs of Presentations



PDFs of Past Presentations