CALS Comm Workshops

What are “CALS Comm Workshops,” and who should attend?

Our departments have great stories. Working together, we can make sure the world hears them.

Once a month, the CALS Communications team hosts a workshop for all CALS departmental communicators and communications enthusiasts. These sessions focus on best practices, tips and tools to ensure we are on-brand and effective in telling our story.

We also seek to provide a space for networking and discussion between communicators who might not otherwise come in contact.


Busy-Day Communications Strategy

Our goal is to make your life easier while making sure your department’s amazing stories get the coverage they deserve.

Got great students? Send them this Q&A sheet to fill out (make sure to view in Adobe Reader!), proof and post.

Got great faculty? We’ve got a Q&A template for them too.

Amazing alums? Same idea, different questions.

Ask for headshots with all of these, maybe write a brief introduction, and you’ve got good content with less than 30 minutes of work.



The best way to save time is to plan ahead and to know the CALS message.

Here’s the CALS Brand Promise and Core Messages – keep these in mind as you write and you’ll never go wrong.

Here is your strategic monthly communications plan at a glance – five easy pieces: CALS Comm Monthly Content Strategy. Four of those will take you half an hour or less.

When you start to write, use the CALS Comm Post Planner to save time by easily organizing your thoughts to stay on-message.


Stay Updated

If you were unable to attend a session, or just want to revisit discussions from past workshops, we’ve got video!

Building a Communications Strategy, Part 1 and Part 2 – March 17, 2016

Four Steps to Telling Fantastic Stories – April 21, 2016

30 Minutes or Less: Busy-Day Communications – May 19, 2016

5 Minutes or Less: Busy-Day Communications – May 19, 2016

Social Media Tips and Tricks – April 27, 2017

Our video on Photography Tricks, Tips and Basics for Research or Marketing – September 28, 2017

You can also download PDFs of past presentations below:

Building a Communications Strategy – March 17, 2016

Four Steps to Telling Fantastic Stories – April 21, 2016

Busy-Day Communications – May 19, 2016

Department Websites Update – February 23, 2017

Guide to Publishing Events and News on Department Websites – February 23, 2017