CALS Comm Workshops

What are "CALS Comm Workshops," and who should attend?

Our departments have great stories. Working together, we can make sure the world hears them.

Once a month, the CALS Communications team hosts a workshop for all CALS departmental communicators and communications enthusiasts. These sessions focus on best practices, tips and tools to ensure we are on-brand and effective in telling our story.

We also seek to provide a space for networking and discussion between communicators who might not otherwise come in contact.

All CALS Comm Workshop sessions are held in 153 Jeter, Butler Communication Building

Upcoming Workshops

Brand: Copy and Tone

  • Brent Winter, Writer and Editor, University Communications and Marketing
  • October 24
  • 10:00-11:00 am
Register Now


Busy-Day Communications Strategy

Our goal is to make your life easier while making sure your department’s amazing stories get the coverage they deserve.

Got great students? Send them this Q&A sheet to fill out (make sure to view in Adobe Reader!), proof and post.

Got great faculty? We’ve got a Q&A template for them too.

Amazing alums? Same idea, different questions.

Ask for headshots with all of these, maybe write a brief introduction, and you’ve got good content with less than 30 minutes of work.



The best way to save time is to plan ahead and to know the CALS message.

Here’s the CALS Brand Promise and Core Messages – keep these in mind as you write and you’ll never go wrong.

Here is your strategic monthly communications plan at a glance – five easy pieces: CALS Comm Monthly Content Strategy. Four of those will take you half an hour or less.

When you start to write, use the CALS Comm Post Planner to save time by easily organizing your thoughts to stay on-message.

Recorded Sessions and PowerPoints

If you were unable to attend a session, or want to revisit discussions from past workshops, we’ve got materials for you to view!


I Created a Video…Now What?

  • Ken Ellzey, Video Producer, and Chris Liotta, Video Producer, CALS Communications
  • August 14
  • 10:00-11:00 am


Is No One Reading Your Emails? Here’s Why

  • Janine Brumfield, Public Communications Specialist, CALS Communications, and Suzanne Wardell, Writer and Editor, University Communications and Marketing
  • September 5
  • 2:00-3:00 pm