Workshop: Andy Binder on a Practical Approach to Message Testing
Workshop: Andy Binder on a Practical Approach to Message Testing
If you’re doing public-facing science, you likely want to engage your audiences more deeply. We all tend to fall back on intuition and experience when designing our messages. But why not throw a little science at the problem? In this workshop, Andrew Binder will provide practical advice on message testing (A/B testing) that you can…