It’s that time again! Time for #GivingPack. CALS will be a part of the NC State Day of Giving on Mar. 23, 2022.

On this page, you’ll find assets and information for the CALS community’s use in creating official Day of Giving communications. Make sure you’re familiar with the NC State brand before developing any Day of Giving communications.

Use the links below to navigate through the toolkit.

With challenges taking place all day and hourly on Day of Giving, as well as on social media before March 23, there are multiple opportunities to amplify your gift. And follow along on Twitter to learn more about more ways to get involved.

Pre-Day Challenges

Hourly Challenges

All-Day Challenges

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These assets are specifically for Day of Giving.

University Day of Giving Assets

• Lock-ups and Usage Guidelines – Please follow the university’s guidelines when using the Day of Giving lock-ups. Between now and March 23, you must use the lock-up with the date. Do not alter it to remove the date. You can only use the lock-up without the date on the Day of Giving (March 23). (CALS specific mock-ups)
  • The NC State logo, the Campaign wolf logo, the date and the name of the day combine to form the Day of Giving lock-up.
  • Don’t group logos and lock-ups together; this much wording in a logo format is overwhelming. Place logos in complementary locations in the layout.
  • Don’t group other lock-ups together; this much wording in a logo format is overwhelming.

• Social Media – Easily add Day of Giving flair to your social media accounts with these assets. Note: CALS will also create college-specific social media images and load them in the Employee Portal Media Library.
• Print Collateral – Departments and units can use these assets for direct mail and print promotions for Day of Giving.
• Key Messages – The key messages for NC State Day of Giving build on last year’s success, reiterating that every gift makes a difference and that we achieve more together. View NC State’s content calendar for sample posts and messaging.
• Email Signature – You can update your email signature to include the Day of Giving lock-up, which links to dayofgiving.ncsu.edu.

To download these assets and for complete information on how to use them, visit the Day of Giving toolkit website.

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Annual Giving divides the colleges and units into two groups to email our constituents. Doing this mitigates users from receiving multiple emails from different colleges or units on a single day. CALS will send a mass email on behalf of the college on the following dates:

• Prior DoG CALS Donors; CALS Alumni and Recent Donors
  • March 15
  • March 21
  • March 23 (a.m. and p.m.)
• JCRA
  • March 19
  • March 23 (a.m. and p.m.)

• NC FFA
  • March 19
  • March 23 (a.m.)
• NC State Extension
  • March 20
  • March 23 (p.m.)

According to Advancement Services rules, all Day of Giving emails must be sent through the Email Mass Distribution System (EMDS) and not through channels owned by our college, units, and departments.

All email communications prior to Day of Giving need to be reviewed and approved by the college. Please contact Sarah Madry for all communications. 

You are allowed to send separate email communication to your current email newsletter subscribers, informing them about the Day of Giving. Your email can be a “Save the Date” or a reminder email of the event. However, you cannot include a specific “ask” for donations or any “Make a Gift” call-to-action language.

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Department Funds

Note: The following links are live however gifts will not be accepted until March 23, 2022.

• Agricultural and Human Sciences: https://go.ncsu.edu/give-ahs
• Agricultural and Resource Economics: https://go.ncsu.edu/give-are
• Animal Science: https://go.ncsu.edu/give-animal-science
• Applied Ecology: https://go.ncsu.edu/give-applied-ecology
• Biological and Agricultural Engineering: https://go.ncsu.edu/give-bae
• Crop and Soil Sciences: https://go.ncsu.edu/give-crop-soil
• Entomology and Plant Pathology: https://go.ncsu.edu/give-depp
• Food, Bioprocessing and Nutrition Sciences: https://go.ncsu.edu/give-fbns
• Horticultural Science: https://go.ncsu.edu/give-horticulture
• Molecular and Structural Biochemistry: https://go.ncsu.edu/give-biochemistry
• Plant and Microbial Biology: https://go.ncsu.edu/give-pmb
• Prestage Department of Poultry Science: https://go.ncsu.edu/give-prestage

Unit, Program and Enhancement Funds

Note: The following links are live however gifts will not be accepted until March 23, 2022.

• 4-H: https://go.ncsu.edu/give-4-h
• Agricultural Institute: https://go.ncsu.edu/give-agi
• CALS Alumni and Friends Society Scholarship Endowment: https://go.ncsu.edu/give-cals-alumni-and-friends-society-scholarship 
• CALS Scholarship Support Endowment – Income: https://go.ncsu.edu/give-cals-scholarship
• CALS Excellence: https://go.ncsu.edu/give-cals
• CEFS: https://go.ncsu.edu/give-cefs
• Diversity and Inclusion: https://go.ncsu.edu/give-cals-diversity-inclusion
• Extension: https://go.ncsu.edu/give-extension
• FFA: https://go.ncsu.edu/give-ffa
• International Programs Enhancement Fund: Coming Soon 
• JC Raulston Arboretum: https://go.ncsu.edu/give-jc-raulston-arboretum
• NC Extension and Community Association General Fund: https://go.ncsu.edu/give-nc-extension-and-community-association
• NC Family and Consumer Sciences General Fund: https://go.ncsu.edu/give-nc-family-and-consumer-sciences
• Plant Sciences Building and Design: https://go.ncsu.edu/give-plant-sciences-building
• Research Administration Enhancement Fund: https://go.ncsu.edu/give-research_administration-enhancement-fund

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Creative Ideas

There is no limit to your creativity for Day of Giving (as long as it’s on-brand). So here are ideas on how to promote DoG using your department’s communications platforms, if applicable:

• Social Media Platforms – Day of Giving is a social media-driven campaign event, so your department’s social media accounts will be the primary tool for communicating about Day of Giving. 
  • Update your cover and profile pics. Visit the NC State DoG Toolkit for University assets to download or the CALS Department assets to download.
  • Schedule posts for publishing on Day of Giving 
• Department Website
  • Create a department news post about Day of Giving, including how your department will participate and how faculty/staff/alumni/friends can support you.
  • Add a Day of Giving graphic on your homepage (Contact CALS Communications, and we can help with this.)
• Departmental Calendar
  • Add Day of Giving to your department website calendar. 
• Newsletters
  • If your department publishes a weekly or monthly newsletter, consider adding the Day of Giving logo and some language about the day as a spotlight in the newsletter. 
• Email Signature
  • Add a Day of Giving graphic to your email signature. 

Do’s and Don’ts

Do

• Start promoting as soon as possible. We recommend starting as early as possible with a “Save the Date” post announcing your department’s participation.
• Bookmark and check this webpage. We will update this page as we receive information.
• Use social media. Day of Giving is a social media-driven campaign. Therefore, most of the communications and appeals will happen on social media channels during the day.
• Use the right hashtag AND tag in ALL posts. For example, when creating social media posts, remember to use both the #GivingPack hashtag and tag the CALS account (@NCStateCALS) in the post. This is how CALS Communications will monitor and track mentions and challenges.
  • Hashtag: #GivingPack
  • Tag: @NCStateCALS on Instagram, Twitter and Facebook posts

Also, please encourage ambassadors, students, alumni and influencers helping to spread the word on behalf of your department to use the #GivingPack hashtag and tag the @NCStateCALS account in their social media posts.

Don’t

• Don’t send mass emails. Departments are not permitted to send mass emails. CALS Advancement will send emails to alumni and donors on the departments’ behalf.
• Don’t post too much. Consider the regular cadence of posts you usually publish. Consider a slight increase, but don’t go over overboard. 
• Don’t use the no-date version of the Day of Giving lockup until March 23. On this day, spotlighting the date will no longer be a priority. Visit the Day of Giving Toolkit page for more information on the proper use of Day of Giving lockups. 

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Stewardship guidelines coming soon. Please check back as guidelines are approved and added to the toolkit.

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• University Day of Giving Toolkit
• Day of Giving Website
• Day of Giving Frequently Asked Questions
• NC State Brand Site
• NC State Photos
• Imagery Guidelines
• Editorial Guidelines
• NC State Voice and Tone
• Approved General NC State Digital Assets

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