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It’s that time again! Time for #GivingPack. CALS will be a part of the NC State Day of Giving on March 25, 2020.
On this page, you’ll find assets and information for the CALS community’s use in creating official Day of Giving communications. Make sure you’re familiar with the NC State brand before developing any Day of Giving communications.
Use the links below to navigate through the toolkit.
For any questions and concerns related to Day of Giving and CALS, contact Kionna Coleman (CALS Communications) and Lindsay Skinner (CALS Advancement):
Kionna Coleman
kmcolem3@ncsu.edu
919-513-3169
Lindsay Skinner
lcskinne@ncsu.edu
919-515-3035
Also, visit the NC State Day of Giving FAQ for more information.
The CALS Day of Giving Team is participating in the following challenges on social media to compete for additional money. Click on each accordion to view the description and how to join the fun and win challenge funds via your social media channels.
Note: This challenge will be all day on Monday, March 23, as a pre-Day of Giving challenge.
Record a video clip of yourself or someone in your Pack completing the following sentence: “Being a part of the Wolfpack means _________.”
Post on Twitter or Instagram with #GivingPack and tagging the college, program or fund of your choice. You can also post to Facebook by posting the video publicly and tagging the NC State University Facebook page, mentioning the college, program or fund of your choice in the copy, or by posting the video as a comment on the NC State University Facebook page’s post about this challenge.
Note: This challenge will be all day on Tuesday, March 24, as a pre-Day of Giving challenge.
Take a photo of yourself holding up the Wolfies/Wolf Ears and help spread the word about Day of Giving.
Post on Twitter and Instagram with #GivingPack and tagging the college, program or fund of your choice. Also eligible to post to Facebook by posting the photo publicly and tagging the NC State University Facebook page, mentioning the college, program or fund of your choice in the copy, or by posting the photo as a comment on the NC State University Facebook page’s post about this challenge.
Winners will be selected at random at the end of each day and announced early the following day.
Want to make an immediate impact on the Day of Giving? Find one of our selfie stations on campus and snap a selfie featuring our design as your backdrop. Each selfie means an extra $10 to the college, program or fund of your choice. All you have to do is post the photo, use the hashtags #GivingPack and #SelfiePack and the funds will be awarded. Users are eligible to submit on Twitter and Instagram with the hashtags #GivingPack AND #SelfiePack and by tagging the college, program or fund of the user’s choice. Limit one selfie per person or account. Funds will be awarded until we reach the threshold of $2,500.
Describe anything you love about NC State in emojis! This can be your time as a student, stories or what it means to be a part of the Pack.
Post on Twitter with the hashtag #GivingPack and tag the college, program or fund of your choice.
Of *course* our pets are a part of our Wolfpack — and we know that you regularly deck them out in Pack gear of their own. Show us the best photos of your Pack Pets!
Post on Twitter and Instagram with hashtag #GivingPack and tag the college, program or fund of your choice. Also eligible to post to Facebook by posting the photo publicly and tagging the NC State University Facebook page, mentioning the college, program or fund of your choice in the copy, or by posting the photo as a comment on the NC State University Facebook page’s post about this challenge.
Inspired by Jimmy V. Record a video, take a photo or write copy that gives a shout-out to someone in your Pack who inspires you.
Post on Twitter and Instagram with #GivingPack and tag the college, program or fund of your choice. Also eligible to post to Facebook by posting the photo/video publicly and tagging the NC State University Facebook page, mentioning the college, program or fund of your choice in the copy, or by posting the photo/video as a comment on the NC State Facebook page’s post about this challenge.
We’re all One Wolfpack. Post photos of yourself or your Pack in your NC State gear and use the hashtag #GivingPack.
Submit on Twitter and Instagram with #GivingPack and tag the college, program or fund of your choice. Also eligible to post to Facebook by posting the photo publicly and tagging the NC State University Facebook page, mentioning the college, program or fund of your choice in the copy, or by posting the photo as a comment on the NC State University Facebook page’s post about this challenge.
We know that the RED from NC State fills up more of your life than just game day. Post the last RED photo on your camera roll and use #GivingPack. Be honest and have fun with this one. Let’s see what you got!
Submit on Twitter and Instagram with #GivingPack and tag the college, program or fund of your choice. Also eligible to post to Facebook by posting the photo publicly and tagging the NC State University Facebook page, mentioning the college, program or fund of your choice in the copy, or by posting the photo as a comment on the NC State University Facebook page’s post about this challenge.
Number 81 — a legend on and off the field. This one goes out to Big Game himself — Torry Holt.
Post the 81st original tweet in the hour with the hashtag #GivingPack and you’ll win cash for the college, program or fund that you mention.
That haircut? Cargo shorts? They looked good at the time, right? The year is 2020, and *hindsight* is 2020, Wolfpack. Post your best throwback photos and show us that pre-glow-up style.
Users are eligible to submit entries on Twitter and Instagram with the hashtag #GivingPack and tagging the college, program or fund of your choice. Also eligible to post to Facebook by posting the photo publicly and tagging the NC State University Facebook page, mentioning the college, program or fund of your choice in the copy, or by posting the photo as a comment on the NC State University Facebook page’s post about this challenge.
We’re the RED and WHITE from STATE and we know we are the *best.* We want to hear you singing our classic fight song. Show off your Wolfpack spirit and get creative with it.
Record a video singing the Red and White Song. Submit on Twitter and Instagram with #GivingPack and tag the college, program or fund of your choice. Also eligible to post to Facebook by posting the video publicly and tagging the NC State University Facebook page, mentioning the college, program or fund of your choice in the copy, or by posting the video as a comment on the NC State University Facebook page’s post about this challenge.
CALS is competing in the “Red” Division.
| Hour | Challenge |
| All Day | Largest Online Gift ($2,500) So much can happen in 24 hours. No matter when you choose to give on Day of Giving, if your gift is the largest received online, you’ll win an additional $2,500 for the college, program or fund you supported.Long-Distance Challenge ($2,500) If you’re showing your Pack pride from afar, this one’s for you. The donor whose billing address is the most distant location from campus will win an additional $2,500 for the area their gift supports.Christina Koch Challenge ($2,000) Alumna Christina Koch spent an extraordinary 328 days in space. In honor of her journey, the college, program or fund who receives the 328th gift will also receive an additional $2,000.10,811 Challenge ($2,500) Last year, we received 10,810 gifts on Day of Giving. Give the 10,811th gift, and you’ll win an additional $2,500 for the area you supported.Out-of-State Challenge ($3,000) You don’t have to be in North Carolina to be part of the Pack. The college, program or fund with the most gifts from out-of-state will win an additional $3,000. Most Improved from 2019: Dollar Total ($2,500) Most Improved from 2019: Number of Gifts ($2,500) |
| Pop Up | Geo-Targeted, # of Donors, etc |
| Student Event | Student gifts at the event |
| 12 a.m. | First Online Gift Challenge ($1,000) It’s good to be first! When NC State Day of Giving goes live at 12 a.m. on March 25, the first donor will secure an extra $1,000 in challenge funds for the area their gift supports. |
| 12 a.m. | Most Gifts Challenge I ($2,500) Maybe you weren’t first, but you can still help kick off Day of Giving right! The college, program or fund that receives the most gifts from 12 to 1 a.m. will win an additional $2,500. |
| 1 a.m. | Most Alumni Gifts Challenge I ($2,500) Whether you’re a night owl or backing the Pack from a different time zone, if you’re an alum, this challenge is for you. The college, program or fund that receives the most alumni gifts from 1 to 2 a.m. will win an additional $2,500. |
| 3 a.m. | Worldwide Wolfpack Challenge ($3,000) We’re a global Pack, making a difference across the world. The college, program or fund that receives gifts from international donors from 3 to 4 a.m. will win an additional $3,000. |
| 6 a.m. | Most Alumni Gifts Challenge II ($2,500) Rise, shine and rally your classmates. The college, program or fund that receives the most alumni gifts from 6 to 7 a.m. will win an additional $2,500. |
| 9 a.m. | Most Gifts Challenge II ($2,500) It’s a Day of Giving power hour! The college, program or fund that receives the most gifts from 9 to 10 a.m. will win an additional $2,500. |
| 10 a.m. | Largest Online Gift Challenge I ($2,500) Your generosity goes even further: The college, program or fund that receives the largest online gift from 10 to 11 a.m. will win an additional $2,500. |
| Noon | First-time Donor Challenge ($2,000) If this is your first time #GivingPack, this challenge is for you! One donor making their very first gift to NC State between 12 and 1 p.m. will be chosen at random to win an extra $2,000 for the college, unit or program they support. |
| 1 p.m. | Most Alumni Gifts Challenge III ($2,500) Missed our morning alumni giving challenges? We’ve got you covered. The college, program or fund that receives the most alumni gifts from 1 to 2 p.m. will win an additional $2,500. |
| 2 p.m. | Faculty and Staff Giving Challenge ($2,500) This one is for our faculty and staff who are #GivingPack. The college, program or fund that receives the most gifts from faculty and staff from 2 to 3 p.m. will win an additional $2,500. |
| 3 p.m. | Largest Online Gift Challenge II ($2,500) Maximize your gift: The college, program or fund that receives the largest online gift from 3 to 4 p.m. will win an additional $2,500. |
| 4 p.m. | Most Gifts Challenge III ($2,500) #GivingPack Power Hour: Evening Edition! The college, program or fund that receives the most gifts from 4 to 5 p.m. will win an additional $2,500. |
| 6 p.m. | Most Alumni Gifts Challenge IV ($2,500) Alumni, we’ve got one more for you. The college, program or fund that receives the most alumni gifts from 6 to 7 p.m. will win an additional $2,500. |
| 8 p.m. | Most Young Alumni Gifts Challenge IV ($2,500) Did you graduate from NC State between 2010 and 2019? Then this hour’s for you! The college, program or fund that receives the most gifts from young alumni from 8 to 9 p.m. will win an additional $2,500. |
| 9 p.m. | Pack Parents Challenge ($2,500) Whether you taught your student to cheer for NC State or you became a member of the Pack when they enrolled, this challenge is for you. The college, program or fund that receives the most gifts from current NC State parents between 9 and 10 p.m. will win an additional $2,500. |
| 11 p.m. | Most Gifts Challenge IV ($2,500) It’s a sprint to the finish! The college, program or fund that receives the most gifts from 11 to 11:59 p.m. will win an additional $2,500. |
| 11:59 p.m. | 11:59:59 Challenge ($1,000) Are you feeling lucky? If you’re the last donor to complete your gift before the clock strikes midnight, the college, program or fund you supported will receive an additional $1,000. |
In this section, we will share assets specifically created for Day of Giving, as they become available.
We have created a folder in the CALS Employee Portal’s Media Library with approved CALS Day of Giving images. 
Note: We will continue adding images to this folder leading up to Day of Giving, including department-specific images, for your use. If you’d like to request a specific image or GIF, contact Kionna Coleman.
To download these assets and for complete information on how to use them, visit the Day of Giving toolkit website.
NC State Day of Giving ToolkitAnnual Giving is dividing the colleges and units into two groups to email our constituents. This is intended to mitigate users from receiving multiple emails on a single day from several different colleges or units. CALS will send a mass email on behalf of the college on the following dates:
According to Advancement Services rules, all Day of Giving emails must be sent through the Email Mass Distribution System (EMDS), and not through channels owned by our college, units and departments.
You are allowed to send separate email communication to your current email newsletter subscribers informing them about Day of Giving. This can be a “Save the Date”-type email or a reminder email of the Day of Giving event. However, you cannot include a specific “ask” for donations or any type of “Make a Gift” call-to-action language. Please contact Kionna Coleman or Lindsay Skinner if you have questions about approved language.
Below are the go links to your department’s Day of Giving fund pages. Please use ONLY THESE LINKS for social media promotion on the Day of Giving to drive traffic and gifts to your specific department funds.
There is no limit to your creativity for Day of Giving (as long as it’s on-brand!). Here are some ideas on how to promote DoG using your department’s communications platforms, if applicable:
Also, please encourage ambassadors, students, alumni and influencers helping to spread the word on behalf of your department to use the #GivingPack hashtag AND tag the @NCStateCALS account in ALL social media posts.
If you’d like to follow up with donors after Day of Giving, we will provide you with an approved, branded card for personal thank you notes.
Note: Annual Giving and Donor Communications and Stewardship will send out thank yous to EVERYONE on the day of, day after, and 30 days after Day of Giving. This is in addition to any acknowledgments we send.
Day of Giving Thank You Guidelines:
Per university requirements, all college/departmental acknowledgments must be held until 30 days post-Day of Giving. This freeze is in place to verify giving data and ensure accurate reporting and acknowledgment.
For questions about stewardship and follow up, please contact Stewardship Manager Catrina Moretz at ckmoretz@ncsu.edu and 919-513-3463.
