CALS Day of Giving Toolkit

It’s that time again! Time for #GivingPack. CALS will be a part of the NC State Day of Giving on March 25, 2020.

On this page, you’ll find assets and information for the CALS community’s use in creating official Day of Giving communications. Make sure you’re familiar with the NC State brand before developing any Day of Giving communications.

Use the links below to navigate through the toolkit.

Contact Us

Have Questions?

For any questions and concerns related to Day of Giving and CALS, contact Kionna Coleman (CALS Communications) and Lindsay Skinner (CALS Advancement):

Kionna Coleman
kmcolem3@ncsu.edu
919-513-3169

Lindsay Skinner
lcskinne@ncsu.edu
919-515-3035

Frequently Asked Questions

Also, visit the NC State Day of Giving FAQ for more information.

Social Media Challenges

The CALS Day of Giving Team is participating in the following challenges on social media to compete for additional money. Click on each accordion to view the description and how to join the fun and win challenge funds via your social media channels.

Note: This challenge will be all day on Monday, March 23, as a pre-Day of Giving challenge.

Record a video clip of yourself or someone in your Pack completing the following sentence: “Being a part of the Wolfpack means _________.”

Post on Twitter or Instagram with #GivingPack and tagging the college, program or fund of your choice. You can also post to Facebook by posting the video publicly and tagging the NC State University Facebook page, mentioning the college, program or fund of your choice in the copy, or by posting the video as a comment on the NC State University Facebook page’s post about this challenge.

  • Time: All-day
  • Amount to Win: $2,500


Note: This challenge will be all day on Tuesday, March 24, as a pre-Day of Giving challenge.

Take a photo of yourself holding up the Wolfies/Wolf Ears and help spread the word about Day of Giving.

Post on Twitter and Instagram with #GivingPack and tagging the college, program or fund of your choice. Also eligible to post to Facebook by posting the photo publicly and tagging the NC State University Facebook page, mentioning the college, program or fund of your choice in the copy, or by posting the photo as a comment on the NC State University Facebook page’s post about this challenge.

Winners will be selected at random at the end of each day and announced early the following day.

  • Time: All-day
  • Amount to Win: $2,500

Want to make an immediate impact on the Day of Giving? Find one of our selfie stations on campus and snap a selfie featuring our design as your backdrop. Each selfie means an extra $10 to the college, program or fund of your choice. All you have to do is post the photo, use the hashtags #GivingPack and #SelfiePack and the funds will be awarded. Users are eligible to submit on Twitter and Instagram with the hashtags #GivingPack AND #SelfiePack and by tagging the college, program or fund of the user’s choice. Limit one selfie per person or account. Funds will be awarded until we reach the threshold of $2,500.

  • Time: All Day
  • Amount: $10 per selfie, up to $2,500
Help us spread the word about NC State’s Day of Giving on Twitter! Tell your friends and family all about #GivingPack and the unit you’re supporting. The college, program or fund that receives the most mentions using #GivingPack will earn some bonus funds. Let’s get #GivingPack trending!
  • Time: 7 – 8 a.m.
  • Amount to Win: $2,000

Describe anything you love about NC State in emojis! This can be your time as a student, stories or what it means to be a part of the Pack. 

Post on Twitter with the hashtag #GivingPack and tag the college, program or fund of your choice. 

  • Time: 8 – 9 a.m.
  • Amount to Win: $2,000

Of *course* our pets are a part of our Wolfpack — and we know that you regularly deck them out in Pack gear of their own. Show us the best photos of your Pack Pets!

Post on Twitter and Instagram with hashtag #GivingPack and tag the college, program or fund of your choice. Also eligible to post to Facebook by posting the photo publicly and tagging the NC State University Facebook page, mentioning the college, program or fund of your choice in the copy, or by posting the photo as a comment on the NC State University Facebook page’s post about this challenge.

  • Time: 11 a.m. – Noon
  • Amount to Win: $3,000

Inspired by Jimmy V. Record a video, take a photo or write copy that gives a shout-out to someone in your Pack who inspires you.

Post on Twitter and Instagram with #GivingPack and tag the college, program or fund of your choice. Also eligible to post to Facebook by posting the photo/video publicly and tagging the NC State University Facebook page, mentioning the college, program or fund of your choice in the copy, or by posting the photo/video as a comment on the NC State Facebook page’s post about this challenge.

  • Time: Noon – 1 p.m.
  • Amount to Win: $2,000

We’re all One Wolfpack. Post photos of yourself or your Pack in your NC State gear and use the hashtag #GivingPack.

Submit on Twitter and Instagram with #GivingPack and tag the college, program or fund of your choice. Also eligible to post to Facebook by posting the photo publicly and tagging the NC State University Facebook page, mentioning the college, program or fund of your choice in the copy, or by posting the photo as a comment on the NC State University Facebook page’s post about this challenge.

  • Time: 2 – 3 p.m.
  • Amount to Win: $2,500

We know that the RED from NC State fills up more of your life than just game day. Post the last RED photo on your camera roll and use #GivingPack. Be honest and have fun with this one. Let’s see what you got! 

Submit on Twitter and Instagram with #GivingPack and tag the college, program or fund of your choice. Also eligible to post to Facebook by posting the photo publicly and tagging the NC State University Facebook page, mentioning the college, program or fund of your choice in the copy, or by posting the photo as a comment on the NC State University Facebook page’s post about this challenge.

  • Time: 3 – 4 p.m.
  • Amount to Win: $2,500

Number 81 — a legend on and off the field. This one goes out to Big Game himself — Torry Holt. 

Post the 81st original tweet in the hour with the hashtag #GivingPack and you’ll win cash for the college, program or fund that you mention. 

  • Time: 5 – 6 p.m.
  • Amount to Win: $2,000

That haircut? Cargo shorts? They looked good at the time, right? The year is 2020, and *hindsight* is 2020, Wolfpack. Post your best throwback photos and show us that pre-glow-up style. 

Users are eligible to submit entries on Twitter and Instagram with the hashtag #GivingPack and tagging the college, program or fund of your choice. Also eligible to post to Facebook by posting the photo publicly and tagging the NC State University Facebook page, mentioning the college, program or fund of your choice in the copy, or by posting the photo as a comment on the NC State University Facebook page’s post about this challenge.  

  • Time: 6 – 7 p.m.
  • Amount to Win: $3,000

We’re the RED and WHITE from STATE and we know we are the *best.* We want to hear you singing our classic fight song. Show off your Wolfpack spirit and get creative with it. 

Record a video singing the Red and White Song. Submit on Twitter and Instagram with #GivingPack and tag the college, program or fund of your choice. Also eligible to post to Facebook by posting the video publicly and tagging the NC State University Facebook page, mentioning the college, program or fund of your choice in the copy, or by posting the video as a comment on the NC State University Facebook page’s post about this challenge.

  • Time: 7 – 8 p.m.
  • Amount to Win: $3,000

Help us spread the word about NC State’s Day of Giving on Twitter! Tell your friends and family all about #GivingPack and the unit you’re supporting. The college, program or fund that receives the most mentions using #GivingPack will earn some bonus funds. Let’s get #GivingPack trending!
  • Time: 10 – 11 p.m.
  • Amount to Win: $1,500

Tips for Social Media Challenges

  • These challenges put the FUN in FUNdraising.
  • This is your chance to be the megaphone for our messaging.
  • It’s not about winning. It’s about AWARENESS!

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Giving Challenges

Award Money

CALS is competing in the “Red” Division.

  • $30,000 per division for # of gifts
  • $30,000 per division for total dollars

Rules

  • Award money will be distributed to the VC/Dean level vs the fund/department level – Unit will be responsible for distributing down
  • All times listed are Eastern Daylight Time
  • Only gifts made via the dayofgiving.ncsu.edu website on March 25 are eligible for challenges

Challenges by the Hour

Hour Challenge
All Day Largest Online Gift ($2,500)
So much can happen in 24 hours. No matter when you choose to give on Day of Giving, if your gift is the largest received online, you’ll win an additional $2,500 for the college, program or fund you supported.Long-Distance Challenge ($2,500)
If you’re showing your Pack pride from afar, this one’s for you. The donor whose billing address is the most distant location from campus will win an additional $2,500 for the area their gift supports.Christina Koch Challenge ($2,000)
Alumna Christina Koch spent an extraordinary 328 days in space. In honor of her journey, the college, program or fund who receives the 328th gift will also receive an additional $2,000.10,811 Challenge ($2,500)
Last year, we received 10,810 gifts on Day of Giving. Give the 10,811th gift, and you’ll win an additional $2,500 for the area you supported.Out-of-State Challenge ($3,000)
You don’t have to be in North Carolina to be part of the Pack. The college, program or fund with the most gifts from out-of-state will win an additional $3,000.

Most Improved from 2019: Dollar Total ($2,500)
What a difference a year can make. The college, program or fund with the largest improvement in dollars raised from last year’s Day of Giving will win an additional $2,500.

Most Improved from 2019: Number of Gifts ($2,500)
Gifts of all amounts make a positive impact. The college, program or fund with the largest improvement in gifts of any amount at or above the $10 minimum will win an additional $2,500.

Pop Up Geo-Targeted, # of Donors, etc
Student Event Student gifts at the event
12 a.m. First Online Gift Challenge ($1,000)
It’s good to be first! When NC State Day of Giving goes live at 12 a.m. on March 25, the first donor will secure an extra $1,000 in challenge funds for the area their gift supports.
12 a.m. Most Gifts Challenge I ($2,500)
Maybe you weren’t first, but you can still help kick off Day of Giving right! The college, program or fund that receives the most gifts from 12 to 1 a.m. will win an additional $2,500.
1 a.m. Most Alumni Gifts Challenge I ($2,500)
Whether you’re a night owl or backing the Pack from a different time zone, if you’re an alum, this challenge is for you. The college, program or fund that receives the most alumni gifts from 1 to 2 a.m. will win an additional $2,500.
3 a.m. Worldwide Wolfpack Challenge ($3,000)
We’re a global Pack, making a difference across the world. The college, program or fund that receives gifts from international donors from 3 to 4 a.m. will win an additional $3,000.
6 a.m. Most Alumni Gifts Challenge II ($2,500)
Rise, shine and rally your classmates. The college, program or fund that receives the most alumni gifts from 6 to 7 a.m. will win an additional $2,500.
9 a.m. Most Gifts Challenge II ($2,500)
It’s a Day of Giving power hour! The college, program or fund that receives the most gifts from 9 to 10 a.m. will win an additional $2,500.
10 a.m. Largest Online Gift Challenge I ($2,500)
Your generosity goes even further: The college, program or fund that receives the largest online gift from 10 to 11 a.m. will win an additional $2,500.
Noon First-time Donor Challenge ($2,000)
If this is your first time #GivingPack, this challenge is for you! One donor making their very first gift to NC State between 12 and 1 p.m. will be chosen at random to win an extra $2,000 for the college, unit or program they support.
1 p.m. Most Alumni Gifts Challenge III ($2,500)
Missed our morning alumni giving challenges? We’ve got you covered. The college, program or fund that receives the most alumni gifts from 1 to 2 p.m. will win an additional $2,500.
2 p.m. Faculty and Staff Giving Challenge ($2,500)
This one is for our faculty and staff who are #GivingPack. The college, program or fund that receives the most gifts from faculty and staff from 2 to 3 p.m. will win an additional $2,500.
3 p.m. Largest Online Gift Challenge II ($2,500)
Maximize your gift: The college, program or fund that receives the largest online gift from 3 to 4 p.m. will win an additional $2,500.
4 p.m. Most Gifts Challenge III ($2,500)
#GivingPack Power Hour: Evening Edition! The college, program or fund that receives the most gifts from 4 to 5 p.m. will win an additional $2,500.
6 p.m. Most Alumni Gifts Challenge IV ($2,500)
Alumni, we’ve got one more for you. The college, program or fund that receives the most alumni gifts from 6 to 7 p.m. will win an additional $2,500.
8 p.m. Most Young Alumni Gifts Challenge IV ($2,500)
Did you graduate from NC State between 2010 and 2019? Then this hour’s for you! The college, program or fund that receives the most gifts from young alumni from 8 to 9 p.m. will win an additional $2,500.
9 p.m. Pack Parents Challenge ($2,500)
Whether you taught your student to cheer for NC State or you became a member of the Pack when they enrolled, this challenge is for you. The college, program or fund that receives the most gifts from current NC State parents between 9 and 10 p.m. will win an additional $2,500.
11 p.m. Most Gifts Challenge IV ($2,500)
It’s a sprint to the finish! The college, program or fund that receives the most gifts from 11 to 11:59 p.m. will win an additional $2,500.
11:59 p.m. 11:59:59 Challenge ($1,000)
Are you feeling lucky? If you’re the last donor to complete your gift before the clock strikes midnight, the college, program or fund you supported will receive an additional $1,000.

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Communications Assets

In this section, we will share assets specifically created for Day of Giving, as they become available.

Day of Giving “Save the Date” Images + GIFs for CALS

We have created a folder in the CALS Employee Portal’s Media Library with approved CALS Day of Giving images.

  • Go to CALS Employee Portal > Media Library > CALS Day of Giving Folder
    • The Media Library is in the left menu of the CALS Employee Portal Dashboard
    • “CALS Day of Giving” folder is the last folder in the “Folders” menu
    • To download the photos: click on a photo > select and copy the link > paste the link in a new browser tab. From the new tab, save the photo to your computer

Note: We will continue adding images to this folder leading up to Day of Giving, including department-specific images, for your use. If you’d like to request a specific image or GIF, contact Kionna Coleman.


University Day of Giving Assets

  • Lock-ups and Usage Guidelines Please follow the university’s guidelines when using the Day of Giving lock-ups. Between now and March 25, you must use the lock-up with the date. Do not alter it to remove the date. You can only use the lock-up without the date ON the Day of Giving (March 25).
    • The NC State logo, the Campaign wolf logo, the date and the name of the day combine to form the Day of Giving lock-up.
    • Don’t group logos and lock-ups together; this much wording in a logo format is overwhelming. Place logos in complementary locations in the layout.
    • Don’t group other lock-ups together; this much wording in a logo format is overwhelming.
  • Social Media Easily add Day of Giving flair to your social media accounts with these assets. Note: CALS will also create college-specific social media images and load them in the Employee Portal Media Library.
  • Print Collateral Departments and units can use these assets for direct mail and print promotions for Day of Giving.
  • Key Messages The key messages for NC State Day of Giving build on last year’s success, reiterating that every gift makes a difference and that we achieve more together.
  • Email Signature You can update your email signature to include the Day of Giving lock-up, which links to dayofgiving.ncsu.edu.

To download these assets and for complete information on how to use them, visit the Day of Giving toolkit website.

NC State Day of Giving Toolkit

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Emails

Annual Giving is dividing the colleges and units into two groups to email our constituents. This is intended to mitigate users from receiving multiple emails on a single day from several different colleges or units. CALS will send a mass email on behalf of the college on the following dates:

  • March 13
  • March 22

According to Advancement Services rules, all Day of Giving emails must be sent through the Email Mass Distribution System (EMDS), and not through channels owned by our college, units and departments.

You are allowed to send separate email communication to your current email newsletter subscribers informing them about Day of Giving. This can be a “Save the Date”-type email or a reminder email of the Day of Giving event. However, you cannot include a specific “ask” for donations or any type of “Make a Gift” call-to-action language. Please contact Kionna Coleman or Lindsay Skinner if you have questions about approved language.

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Department Fund Pages

NOTE: As of Feb. 9, these links are NOT YET LIVE. Please do NOT start promoting with these links. We will contact you once they’re ready for use.


Below are the go links to your department’s Day of Giving fund pages. Please use ONLY THESE LINKS for social media promotion on the Day of Giving to drive traffic and gifts to your specific department funds. 

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Communications Recommendations and Guidelines

Creative Ideas

There is no limit to your creativity for Day of Giving (as long as it’s on-brand!). Here are some ideas on how to promote DoG using your department’s communications platforms, if applicable:

  • Social Media PlatformsDay of Giving is a social media-driven campaign event, so your department’s social media accounts will be the primary tool for communicating about Day of Giving. 
    • Update cover and profile pics. Visit the NC State DoG Toolkit for assets to download.
    • Schedule posts for publishing on Day of Giving 
  • Department Website 
    • Create a department news post about Day of Giving and how your department is participating and how faculty/staff/alumni/friends can support your department on March 25.
    • Add a Day of Giving graphic on your homepage (Contact CALS Communications, and we can help with this.)
  • Departmental Calendar Add Day of Giving to your department website calendar. 
  • NewslettersIf your department publishes a weekly or monthly newsletter, consider adding the Day of Giving logo and some language about the Day as a spotlight in the newsletter. 
  • Email Signature — You can change your email signature after Feb. 27 to promote Day of Giving. 

Do’s and Don’ts

Do

  • Start promoting as soon as possible. We recommend starting as early as Wednesday, Feb 25 (30 days out – but you can start earlier!), with a “Save the Date” post announcing your department’s participation in Day of Giving.
  • Bookmark and check this webpage. We will update this page as we receive information.
  • Use social media. Day of Giving is a social media-driven campaign. Most of the communications/appeals will be happening on social media channels during the day.
  • Use the right hashtag AND tag in ALL posts. When creating posts (Instagram, Twitter, Facebook), remember to use both the #GivingPack hashtag and tag the CALS account (@NCStateCALS) in the post. This is how CALS Communications will monitor and track mentions and challenges.
    • Hashtag: #GivingPack
    • Tag: @NCStateCALS on Instagram, Twitter and Facebook posts

Also, please encourage ambassadors, students, alumni and influencers helping to spread the word on behalf of your department to use the #GivingPack hashtag AND tag the @NCStateCALS account in ALL social media posts.

Don’t

  • Don’t send mass emails. Departments are not permitted to send mass emails. CALS will send emails to alumni and donors on the departments’ behalf.
  • Don’t post too much. Consider the regular cadence of posts you normally publish. Consider a slight increase, but don’t go over overboard. 
  • Don’t use the no-date version of the Day of Giving lockup until March 25. The no-date version of the Day of Giving lock-up should only be used on the actual Day of Giving. On this day, spotlighting the date will no longer be a priority and it can be dropped. Visit the NC State Day of Giving Toolkit page for more information on the proper use of Day of Giving lockups

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Department Follow Up (Stewardship)

If you’d like to follow up with donors after Day of Giving, we will provide you with an approved, branded card for personal thank you notes.

Note: Annual Giving and Donor Communications and Stewardship will send out thank yous to EVERYONE on the day of, day after, and 30 days after Day of Giving. This is in addition to any acknowledgments we send.

Day of Giving Thank You Guidelines:

  • CALS Advancement will provide the recommended Day of Giving thank you verbiage.
  • Please use the verbiage provided and the branded thank you cards when sending thank you notes.

Per university requirements, all college/departmental acknowledgments must be held until 30 days post-Day of Giving. This freeze is in place to verify giving data and ensure accurate reporting and acknowledgment.

For questions about stewardship and follow up, please contact Stewardship Manager Catrina Moretz at ckmoretz@ncsu.edu and 919-513-3463.

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