CALS Day of Giving Toolkit

For the Now. For the Future. #GivingPack

NC State Day of Giving 2021 logoIt’s that time again! Time for #GivingPack. CALS will be a part of the NC State Day of Giving on March 24, 2021.

Watch the CALS Comm Day of Giving 2021 Workshop recording to learn about new themes and challenge plans.

On this page, you’ll find assets and information for the CALS community’s use in creating official Day of Giving communications. Make sure you’re familiar with the NC State brand before developing any Day of Giving communications.

Use the links below to navigate through the toolkit.

Contact Us

Save the Date for NC State Day of Giving 3.24.2021 text over of closeup of wolf sculpture in Stafford Commons

Have Questions?

For any questions and concerns related to Day of Giving and CALS, contact Kristin Sargent (CALS Communications), Lindsay Skinner and Sarah Craig (CALS Advancement):

Kristin Sargent
kdstepne@ncsu.edu

Lindsay Skinner
lcskinne@ncsu.edu

Sarah Craig
secraig@ncsu.edu

Frequently Asked Questions

Also, visit the NC State Day of Giving FAQ for more information.

Social Media Challenges

Changes to Social Media Challenges for 2021 

  • Twitter and Instagram Stories will be the two primary platforms for social media challenges.

○ Entries will still be eligible on the Instagram grid, but opening challenges up for eligibility on Stories should encourage users who don’t want to leave their posts up for more than a day.

  • Facebook will only be eligible for entry in pre-Day of Giving challenges to help raise awareness for the day.

How should you participate as a college/unit? 

  • The challenges were all designed to have easy and low barriers to entry. We wanted to create challenges that people could participate in with photos or media on their camera rolls if they didn’t want to create anything new.
  • We recommend that you choose a photo or piece of media that fits the specific challenge and that you announce it on the hour as the challenge begins. This will also be an eligible entry for your college or unit, so make it an example for your fans and followers to look to so they can participate, too.

○ Encourage them to jump into the game.

  • Just because a challenge isn’t on a specific social media platform doesn’t mean you shouldn’t promote it there. Let everyone know what’s going on and which challenges you really want to shoot for, and go from there. The more people that know, the better chance you have to win.

Other things to consider if we get additional budget: 

  • Some kind of fun care package for our curated ambassadors
  • Gamification where our ambassadors “pay-it-forward” and tag at least two other people asking them to donate or do a challenge.

Note: This challenge begins Wednesday, March 17, as a pre-Day of Giving challenge.

NC State Day of Giving ​aims to help make sure everyone can adapt in difficult circumstances while meeting urgent and ongoing needs, expanding opportunity, honoring what makes us different and providing meaningful space for all.

Help us spread the word of this event by sharing the NC State Day of Giving video from the @NCStateCALS Facebook page. The college, program or fund whose video post receives the most shares before March 24 will win an additional ​$2,000​, so spread the word and get ready to share.

Note: This challenge will be all day on Tuesday, March 23, as a pre-Day of Giving challenge.

Take a photo of yourself holding up the Wolfies/Wolf Ears and help spread the word about Day of Giving.

Post on Twitter and Instagram with #GivingPack and tagging the college, program or fund of your choice. Also eligible to post to Facebook by posting the photo publicly and tagging the NC State University Facebook page, mentioning the college, program or fund of your choice in the copy, or by posting the photo as a comment on the NC State University Facebook page’s post about this challenge.

Winners will be selected at random at the end of each day and announced early the following day.

  • Time: All-day
  • Amount to Win: $2,000

Challenge is on until 600 tweets are hit and the $6,000 threshold is reached.

You’ve been resilient, but it hasn’t been easy. There are still so many unknowns ahead, but one thing’s for sure — the Wolfpack will always have each other’s backs.

We know there are members of our Wolfpack who are struggling. And we also know there are members of our Pack who want to help — and your participation in this social media challenge will make a financial impact without making a separate donation.

Here’s all you have to do:

Tell us something you love about NC State — why you chose it, a favorite memory, a shout-out to a friend, your favorite campus spot, etc. — and tweet using the hashtag #GivingPack. Mention the college, program or fund of your choice in the copy and $10 will automatically be given to that area in your honor! It’s that easy.

RULES:

  • Keep your entries positive to be eligible for this challenge. Focus on the good and help spread positivity on Day of Giving.
  • Limit five tweets per account.
  • Colleges and units are not eligible to participate in this challenge. Tweets must come from personal accounts.
  • This is a Twitter-only challenge

NOTE: If this challenge still has funds while other social media challenges are happening, entries into those will count towards this one, too, meaning that entries into the social media challenges outlined below also create a financial impact.

But wait — there’s more! The college or unit that has the most eligible tweets tweeted (phew, that’s repetitive) when the challenge threshold is reached or when Day of Giving is over will also when an additional $2,500.

If for any reason the original threshold isn’t reached, this college or unit that wins this challenge will also take home the leftover reward from the original challenge. For example, if 80% of the threshold is reached, the college or unit with the most eligible entries will win this challenge AND the final 20% of the leftover funds.

The second part of this challenge is obviously contingent on whether or not the threshold is reached. Tweet a lot and get there on your own so we don’t have to get to this place ;).

Describe anything you love about NC State in emojis! This can be your time as a student, stories or what it means to be a part of the Pack. Get creative and do your best to bring out your inner-emoji-artist.

Users are eligible to submit on Twitter with the hashtag #GivingPack and tagging the college, program or fund of the user’s choice.

  • Time: 8 – 9 a.m.
  • Amount to Win: $1,500

Our pets are part of our NC State family, and they often bring smiles during difficult times. Whether they’re decked out in Wolfpack gear, running wild or interrupting your daily Zoom call, they’re here for us when we need them. Show us your Wolfpack pets!

Eligible to submit on Twitter, Instagram with #GivingPack and tagging the college, program or fund of the user’s choice. Also eligible to post to Instagram Stories by tagging @NCState and using the hashtag #GivingPack along with tagging or writing out the college, program or fund of the user’s choice.

We’ll choose one winner in Twitter and one on Instagram/IG Stories.

  • Time: 11 a.m. – Noon
  • Amount to Win: $1,500 for each of two winners

We’re all One Wolfpack. Post photos of yourself or your Pack in your NC State gear and use the hashtag #GivingPack. Get creative and tell us the story of your photo.

Eligible to submit on Twitter, Instagram with #GivingPack and tagging the college, program or fund of the user’s choice. Also eligible to post to Instagram Stories by tagging @NCState and using the hashtag #GivingPack along with tagging or writing out the college, program or fund of the user’s choice.

We’ll choose one winner in Twitter and one on Instagram/IG Stories.

  • Time: Noon – 1 p.m.
  • Amount to Win: $1,500 for each of two winners

Inspired by Jimmy V.

“Don’t give up. Don’t ever give up.” — former NC State men’s basketball coach Jim Valvano. We take these words to heart every day, and maybe now more than ever.

Record a video, take a photo, or write a message copy that gives a shout-out to someone or something in your Pack who inspires you or keeps you motivated — friends, family, a goal, a dream — anything that helps you move forward through it all.

Eligible to submit on Twitter, Instagram with #GivingPack and tagging the college, program or fund of the user’s choice. Also eligible to post to Instagram Stories by tagging @NCState and using the hashtag #GivingPack along with tagging or writing out the college, program or fund of the user’s choice.

We’ll choose one winner in Twitter and one on Instagram/IG Stories.

  • Time: 2 – 3 p.m.
  • Amount to Win: $1,500 for each of two winners

We know that the RED from NC State fills up more of your life than just game day. Post the last RED photo on your camera roll and use #GivingPack. Be honest and have fun with this one. Let’s see what you got!

Eligible to submit on Twitter, Instagram with #GivingPack and tagging the college, program or fund of the user’s choice. Also eligible to post to Instagram Stories by tagging @NCState and using the hashtag #GivingPack along with tagging or writing out the college, program or fund of the user’s choice.

We’ll choose one winner in Twitter and one on Instagram/IG Stories.

  • Time: 6 – 7 p.m.
  • Amount to Win: $1,500 for each of two winners

That haircut? Cargo shorts? They *totally* looked good at the time. It’s the memories that matter, right? Post your best throwback photos and show us that pre-glowup style.

Eligible to submit on Twitter, Instagram with #GivingPack and tagging the college, program or fund of the user’s choice. Also eligible to post to Instagram Stories by tagging @NCState and using the hashtag #GivingPack along with tagging or writing out the college, program or fund of the user’s choice.

We’ll choose one winner in Twitter and one on Instagram/IG Stories.

  • Time: 8 – 9 p.m.
  • Amount to Win: $1,500 for each of two winners

What’s the Wolfpack Wild Card Challenge? It *is* the Wolfpack Wild Card Challenge.

At 10 p.m. on the dot, the @NCState Twitter account will post a tweet signalling the kickoff of the challenge. All *you* have to do is reply to the tweet with a wolf of your choice. It can be a photo, a gif, an emoji — whatever you feel fits that Wolfpack Wild Card vibe or represents you. We’re gonna create a virtual Pack of wolves, y’all!

Reply with your wolf, use the hashtag #GivingPack and tag the college, program or fund of your choice. We’ll pick two winners of $1,500 each at random. Only eligible on Twitter.

  • Time: 10 – 11 p.m.
  • Amount to Win: $1,500 for each of two winners

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Giving Challenges

Additional Funds 

There is a total of $100,000 up for grabs for colleges and units. There is no Red and White Divisions, but instead, a single leaderboard for all colleges and units. College and units will earn a percentage of awarded funds based on standing.

Rules

  • Award money will be distributed to the VC/Dean level vs the fund/department level – Unit will be responsible for distributing down
  • All times listed are Eastern Daylight Time
  • Only gifts made via the dayofgiving.ncsu.edu website on March 24 are eligible for challenges

Challenges by the Hour

Hour
Challenge

All Day

Largest Online Gift ($1,000)
For this challenge, we’re looking for the gift that stands out from all the rest. The person who makes the largest gift by the end of the day on March 24 will earn their preferred college, program or fund an extra $1,000.supports.
All Day Farthest Distance Challenge ($1,000)
If you’re showing your Pack pride from afar, this one’s for you. The donor whose billing address is the most distant location from campus will win an additional $1,000 for the area their gift
           12 a.m. Most Gifts Challenge I ($1,000)
Help us start Day of Giving strong! The college, program or fund with the most gifts between 12 and 1 a.m. will secure an extra $1,000 in challenge funds.
1 a.m. Most Gifts Challenge II ($1,000)
Calling all night owls! The college, program or fund that receives the most gifts from 1 to 2 a.m. will win an additional $1,000.
3 a.m. Most Gifts Challenge III ($1,000)
Sometimes, it is a popularity contest. The college, program or fund that receives the most gifts between 3 and 4 a.m. will win an additional $1,000.
6 a.m. Most Gifts Challenge IV ($1,000)
Rise, shine and help support our students. The college, program or fund that receives the most gifts from 6 to 7 a.m. will win an additional $1,000.
9 a.m. Most Gifts Challenge V ($1,000)
Time for one more morning sprint: The college, program or fund that receives the most gifts from 9 to 10 a.m. will win an additional $1,000.
10 a.m. Largest Online Gift Challenge I ($1,000)
A larger gift can do even more: If yours is the largest received online between 10 and 11 a.m., you’ll win an additional $1,000 for the college, program or fund you supported.
Noon First-time Donor Challenge ($1,000)
Attention #GivingPack first-timers! One donor making their very first gift to NC State between 12 and 1 p.m. will be chosen at random to win an extra $1,000 for the college, program or fund they support.
1 p.m. Most Alumni Gifts Challenge I ($1,000)
Howl back! The college, program or fund that receives the most alumni gifts from 1 to 2 p.m. will win an additional $1,000.
2 p.m. Most Faculty and Staff Giving Challenge ($1,000)
If you proudly keep your NC State employee ID in your wallet, this is the challenge for you. The college, program or fund that receives the most faculty and staff support between 2 and 3 p.m. will win an additional $1,000.
3 p.m. Largest Online Gift Challenge II ($1,000)
Thinking about making a larger gift for Day of Giving? If yours is the largest received online between 3 and 4 p.m., you’ll win an additional $1,000 for the college, program or fund you supported.
4 p.m. Most Gifts Challenge VI ($1,000)
The more the merrier! The college, program or fund that receives the most gifts between 4 and 5 p.m. will win an additional $1,000.
6 p.m. Most Alumni Gifts Challenge II ($1,000)
Calling all alumni! The college, program or fund that receives the most gifts from alumni from 6 to 7 p.m. will win an additional $1,000.
7 p.m. Random Repeat Donor Challenge ($1,000)
If you’ve already made an NC State Day of Giving gift, we send our thanks and offer this challenge: A donor who gives for the second, third or even tenth time on March 24 between 7 and 8 p.m will be chosen at random to win an additional $1,000 for the college, program or fund they supported.
8 p.m. Most Young Alumni Gifts Challenge  ($1,000)
Calling all recent graduates! The college, program or fund that receives the most gifts from graduates of the last ten years (2010-2020) between 8 and 9 p.m. will earn a bonus $1,000.
9 p.m. Most Pack Parents Challenge ($1,000)
Pack Parents, unite! The college, program or fund that receives the most parent gifts between 9 and 10 p.m. will receive an additional $1,000.
10 p.m. Repeat Donor Challenge ($1,000)
The college, program or fund who receives the most gifts from repeat donors between 10 and 11 p.m will win an additional $1,000.
11 p.m. Most Gifts Challenge VII ($1,000)
In the final hour of Day of Giving, rally your friends and family to make their gifts before the clock hits midnight. The area with the most gifts in the last hour will win an additional $1,000.
11:59 p.m. 11:59:59 Challenge ($1,000)
Saving the best for last! The person who makes the very last gift before the clock strikes 12 will win an additional $1,000 to the college, program or fund they supported.

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Communications Assets

In this section, we will share assets specifically created for Day of Giving, as they become available.

University Day of Giving Assets

  • Lock-ups and Usage Guidelines Please follow the university’s guidelines when using the Day of Giving lock-ups. Between now and March 24, you must use the lock-up with the date. Do not alter it to remove the date. You can only use the lock-up without the date ON the Day of Giving (March 24). (CALS specific mock-ups)
    • The NC State logo, the Campaign wolf logo, the date and the name of the day combine to form the Day of Giving lock-up.
    • Don’t group logos and lock-ups together; this much wording in a logo format is overwhelming. Place logos in complementary locations in the layout.
    • Don’t group other lock-ups together; this much wording in a logo format is overwhelming.
  • Social Media Easily add Day of Giving flair to your social media accounts with these assets. Note: CALS will also create college-specific social media images and load them in the Employee Portal Media Library.
  • Print Collateral Departments and units can use these assets for direct mail and print promotions for Day of Giving.
  • Key Messages The key messages for NC State Day of Giving build on last year’s success, reiterating that every gift makes a difference and that we achieve more together. View NC State’s content calendar for sample posts and messaging.
  • Email Signature You can update your email signature to include the Day of Giving lock-up, which links to dayofgiving.ncsu.edu.

To download these assets and for complete information on how to use them, visit the Day of Giving toolkit website.

NC State Day of Giving Toolkit

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Emails

Annual Giving is dividing the colleges and units into two groups to email our constituents. This is intended to mitigate users from receiving multiple emails on a single day from several different colleges or units. CALS will send a mass email on behalf of the college on the following dates:

  • March 13
  • March 22

According to Advancement Services rules, all Day of Giving emails must be sent through the Email Mass Distribution System (EMDS), and not through channels owned by our college, units and departments.

You are allowed to send separate email communication to your current email newsletter subscribers informing them about Day of Giving. This can be a “Save the Date”-type email or a reminder email of the Day of Giving event. However, you cannot include a specific “ask” for donations or any type of “Make a Gift” call-to-action language. Please contact Kristin Sargent or Lindsay Skinner if you have questions about approved language.

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Fund Pages

Department Funds

Below are go links to department Day of Giving fund pages. Please use ONLY THESE LINKS for social media promotion on the Day of Giving to drive traffic and gifts to your specific department funds. 

Unit, Program and Enhancement Funds

Below are go links to the various college unit, program and enhancement Day of Giving fund pages. Please use ONLY THESE LINKS for social media promotion on the Day of Giving to drive traffic and gifts to these specific funds. 

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Communications Recommendations and Guidelines

Creative Ideas

There is no limit to your creativity for Day of Giving (as long as it’s on-brand!). Here are some ideas on how to promote DoG using your department’s communications platforms, if applicable:

  • Social Media PlatformsDay of Giving is a social media-driven campaign event, so your department’s social media accounts will be the primary tool for communicating about Day of Giving. 
    • Update cover and profile pics. Visit the NC State DoG Toolkit for assets to download. (CALS departmental design assets)
    • Schedule posts for publishing on Day of Giving 
  • Department Website 
    • Create a department news post about Day of Giving and how your department is participating and how faculty/staff/alumni/friends can support your department on March 25.
    • Add a Day of Giving graphic on your homepage (Contact CALS Communications, and we can help with this.)
  • Departmental Calendar Add Day of Giving to your department website calendar. 
  • NewslettersIf your department publishes a weekly or monthly newsletter, consider adding the Day of Giving logo and some language about the Day as a spotlight in the newsletter. 
  • Email Signature — You can change your email signature after Feb. 27 to promote Day of Giving. 

Do’s and Don’ts

Do

  • Start promoting as soon as possible. We recommend starting as early as Wednesday, Feb 25 (30 days out – but you can start earlier!), with a “Save the Date” post announcing your department’s participation in Day of Giving.
  • Bookmark and check this webpage. We will update this page as we receive information.
  • Use social media. Day of Giving is a social media-driven campaign. Most of the communications/appeals will be happening on social media channels during the day.
  • Use the right hashtag AND tag in ALL posts. When creating posts (Instagram, Twitter, Facebook), remember to use both the #GivingPack hashtag and tag the CALS account (@NCStateCALS) in the post. This is how CALS Communications will monitor and track mentions and challenges.
    • Hashtag: #GivingPack
    • Tag: @NCStateCALS on Instagram, Twitter and Facebook posts

Also, please encourage ambassadors, students, alumni and influencers helping to spread the word on behalf of your department to use the #GivingPack hashtag AND tag the @NCStateCALS account in ALL social media posts.

Don’t

  • Don’t send mass emails. Departments are not permitted to send mass emails. CALS will send emails to alumni and donors on the departments’ behalf.
  • Don’t post too much. Consider the regular cadence of posts you normally publish. Consider a slight increase, but don’t go over overboard. 
  • Don’t use the no-date version of the Day of Giving lockup until March 25. The no-date version of the Day of Giving lock-up should only be used on the actual Day of Giving. On this day, spotlighting the date will no longer be a priority and it can be dropped. Visit the NC State Day of Giving Toolkit page for more information on the proper use of Day of Giving lockups

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Department Follow Up (Stewardship)

If you’d like to follow up with donors after Day of Giving, we will provide you with an approved, branded card for personal thank you notes.

Note: Annual Giving and Donor Communications and Stewardship will send out thank yous to EVERYONE on the day of, day after, and 30 days after Day of Giving. This is in addition to any acknowledgments we send.

Day of Giving Thank You Guidelines:

  • CALS Advancement will provide the recommended Day of Giving thank you verbiage.
  • Please use the verbiage provided and the branded thank you cards when sending thank you notes.

Per university requirements, all college/departmental acknowledgments must be held until 30 days post-Day of Giving. This freeze is in place to verify giving data and ensure accurate reporting and acknowledgment.

For questions about stewardship and follow up, please contact Stewardship Manager Catrina Moretz at ckmoretz@ncsu.edu and 919-513-3463.

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