CALS Day of Giving Toolkit

Day of Giving 2022 GIF

For the Now. For the Future. #GivingPack

It’s that time again! Time for #GivingPack. CALS will be a part of the NC State Day of Giving on Mar. 23, 2022.

On this page, you’ll find assets and information for the CALS community’s use in creating official Day of Giving communications. Make sure you’re familiar with the NC State brand before developing any Day of Giving communications.

Use the links below to navigate through the toolkit.

Contact Us

The Giving Pack logo for 2022 Day of Giving

Have Questions?

For any questions and concerns related to Day of Giving, contact Adriane Clark and Jennifer Bernabi (Communications), and Sarah Madry (Advancement):

Jennifer Bernabi, Project Manager, CALS Communications
jabernab@ncsu.edu

Adriane Clark, Social Media Specialist, CALS and NC State Extension
ajclark@ncsu.edu

Sarah Madry, Project Manager, CALS Advancement
swmadry@ncsu.edu

Also, visit the NC State Day of Giving FAQ for more information.

Giving and Social Media Challenges

With challenges taking place all day and hourly on Day of Giving, as well as on social media before March 23, there are multiple opportunities to amplify your gift. And follow along on Twitter to learn more about more ways to get involved.

Pre-Day Challenges

Platform(s): Twitter and Instagram (feed and stories)
Dates: Feb. 23 to March 22
Prize amount: Two winners of $1,500 each

Give us a window into your world, Wolfpack! Take a photo framed by the paper or virtual wolf cutout available on the Day of Giving toolkit. Whether it’s a photo of a landmark in your city or a snap of the people you love, we want you to help us create a virtual Pack of wolves. Two winners will earn an extra $1,500 each for their favorite college, program or fund.

Participate on Twitter or Instagram by using #GivingPack and mentioning the college, program or fund of your choice. Participants can also post to Instagram Stories by tagging @NCState and using the hashtag #GivingPack along with mentioning the college, program or fund of their choice.

Hourly Challenges

Ready, set, go! The area that receives the first gift of the day will earn a bonus $1,000.

The area with the largest number of gifts between 12 and 1 a.m. will receive an extra $1,000.

Night wolves, this is the challenge for you. The area with the largest number of gifts between 2 and 3 a.m. will earn a bonus $1,000.

The early bird gets the worm. The area bringing in the largest number of gifts between 5 and 6 a.m. will be rewarded with an extra $1,000.

Support the area you are most passionate about between 7 and 8 a.m. The area with the most gifts during this hour will receive a bonus $1,000.

Describe anything you love about NC State in emojis. This can be your time as a student, your favorite place on campus or what it means to be a part of the Pack. Added points for creativity and artistic emoji ability!

Participate on Twitter by using the hashtag #GivingPack and mentioning the college, program or fund of your choice. One winner will earn an extra $1,000 for their favorite college/unit.

Rally the Pack to support the area you care about most. Whichever area receives the highest number of gifts between 9 and 10 a.m. gets an extra $1,000.

Howl back, Wolfpack! The area with the most gifts from alumni between 10 and 11 a.m. will earn a bonus $1,000.

Never given to NC State? Make your first gift between 10 and 11 a.m.to put your favorite area in the running for an extra $1,000.

We’re all One Wolfpack. Post a photo of yourself or your Pack repping NC State gear, and use the hashtag #GivingPack. Get creative and tell us the story of your photo.

Participate on Twitter and Instagram by using #GivingPack and mentioning the college, program or fund of your choice. You can also participate on Instagram Stories by tagging @NCState and using the hashtag #GivingPack along with mentioning the college, program or fund of your choice. Two winners will earn an extra $1,000 each for their favorite college/unit.

Gather your friends! The area with the largest number of gifts between 11 a.m. and noon will receive an extra $1,000.

Feeling extra generous today? Consider making your gift online between 12 and 1 p.m. to give your favorite area a chance for a bonus $1,000.

The area with the highest number of gifts from students between 12 and 1 p.m. will earn $1,000.

The strength of the wolf is the Pack. Gather fellow alumni to give to the area you’re most passionate about between 1 and 2 p.m., and potentially earn that unit a bonus $1,000.

Our faculty and staff are some of the most enthusiastic members of the Wolfpack, so we have a challenge just for them. The area with the most employee gifts between 2 and 3 p.m. will win this challenge for $1,000!

That haircut? Cargo shorts? They *totally* looked good at the time. It’s the memories that matter, right? Post your best throwback photos and show us that pre-glow-up style.

Participate on Twitter and Instagram using #GivingPack and mentioning the college, program or fund of your choice. You can also participate on Instagram Stories by tagging @NCState and using the hashtag #GivingPack along with mentioning the college, program or fund of your choice. Two winners will earn an extra $1,000 for their favorite college/unit.

This is the challenge for our students who embrace that generous Pack spirit before they even graduate. The area with the most student gifts between 3 and 4 p.m. will earn an extra $1,000.

If you graduated in the last 10 years (graduates from any classes between 2011 and 2021), this is the challenge for you. The area with the most gifts from young alumni between 3 and 4 p.m. will receive an extra $1,000.

Back for more? We will select one prior donor who makes an additional gift between 4 and 5 p.m. and add an extra $1,000 to their chosen unit.

We have a generous community beyond just our alumni and families. Because of this, we will be awarding an additional $1,000 to the area that receives the most gifts between 5 and 6 p.m. from friends of the Pack.

Y’all really know how to run with us! The area that receives the most gifts between 6 and 7 p.m. will be awarded an additional $1,000.

For the parents who power our Pack: Set your sights on the 7 o’clock hour. The area that receives the highest number of gifts from parents between 7 and 8 p.m. will earn an extra $1,000.

Our pets are part of our NC State family. Whether they’re decked out in Wolfpack gear, running wild or interrupting a Zoom call, they’re here for us when we need them. This hour, we want you to show us your Wolfpack pets!

Participate on Twitter or Instagram by using #GivingPack and mentioning the college, program or fund of your choice. You can also participate on Instagram Stories by tagging @NCState and using the hashtag #GivingPack along with mentioning the college, program or fund of your choice. Two winners will earn an extra $1,000 for their favorite college/unit.

Our recent graduates know better than most which programs make an impact. The area that receives the most gifts between 8 and 9 p.m. from alumni who graduated between 2011 and 2021 will earn a bonus $1,000.

Just a few hours left to make your biggest impact! The area that receives the largest online gift between 9 and 10 p.m. will be awarded an extra $1,000.

“We’re the red and white from State …” C’mon, we know you know the words. Record a video of yourself singing or performing the “Red and White Song” to help your favorite college or unit win.

Participate on Twitter or Instagram by using #GivingPack and mentioning the college, program or fund of your choice. You can also participate on Instagram Stories by tagging @NCState and using the hashtag #GivingPack along with mentioning the college, program or fund of your choice. Two winners will earn an extra $1,000 for their favorite college/unit.

Help us finish strong! The area that earns the most alumni gifts between 10 and 11 p.m. will receive a bonus $1,000.

Stay up late with us and make your impact. The area with the most gifts in the last hour of the day will be awarded $1,000.

Last, but certainly not least! The area that receives the last gift of the day will earn a bonus $1,000.

All-Day Challenges

Tell us something you love about NC State — why you chose it, a favorite memory, a shout-out to a friend, your favorite campus spot, etc. — and tweet using the hashtag #GivingPack. Mention the college, program or fund of your choice in the tweet, and $10 will automatically be given to that area in your honor! It’s that easy. This challenge will begin at 12:01 a.m. on March 23 and will run until 600 tweets have been posted and the $6,000 threshold has been reached.

RULES:

  • Keep your entries positive.
  • Limit five tweets per account.
  • Colleges and units are not eligible to participate in this challenge. Tweets must come from personal Twitter accounts.
  • This is a Twitter-only challenge.

NOTE: If this challenge still has funds while other social media challenges are ongoing, entries into those will count toward this one too, meaning that entries in the social media challenges outlined below will also create a financial impact through this challenge.

But wait — there’s more! The college, program or fund that is mentioned in the highest number of eligible tweets when the challenge threshold is reached will also win an additional $2,000.

Fill in the blanks to make it your own: I’m #GivingPack to ____ (tag college/unit) on @NCState Day of Giving because _____ (insert reason). I’m calling on ____ (tag friend) to make a gift or fill out this Mad Libs template next! dayofgiving.ncsu.edu

Participate on Twitter and Instagram by using #GivingPack and mentioning the college, program or fund of your choice. You can also participate on Instagram Stories by tagging @NCState and using the hashtag #GivingPack along with mentioning the college, program or fund of your choice. Seven winners will earn an extra $1,000 each for their favorite college/unit throughout the day.

Wolfies up! Spread the Wolfpack spirit on Day of Giving by sharing a photo of you or your Pack holding up the wolfies/wolf ears.

Participate by posting your photo as a comment on the NC State University Facebook page’s post about this challenge and mentioning the college, unit or fund of your choice. You can also enter by posting the photo publicly on a personal Facebook account, tagging the NC State University Facebook page and mentioning your college, program or fund of choice in the post. One winner will earn an extra $2,000 for their favorite college/unit.

Students! On Wednesday, March 23, five stuffed Mr. Wufs will be hidden across NC State’s main and Centennial campuses. Each Mr. Wuf has an assigned value that you can give to your preferred college, program or fund. Find a Mr. Wuf, take a photo with it and post it publicly to Twitter or Instagram with the message, “I found Mr. Wuf! I’m #GivingPack to [insert college, program or fund name here].” If you enter on Instagram Stories, you must also tag @NCState. The five winners will earn an extra $400 each for their favorite college/unit. Bonus: You get to keep the Mr. Wuf!

Let’s bring in the big wolves. The area that receives the largest single gift on Day of Giving will also receive a bonus $1,000.

The howl heard ’round the world. The gift made from the location farthest from our campus will earn their chosen area an extra $1,000.

Get your timing right and you could be the 15,000th gift, breaking a Pack record for the number of gifts in one day. Whichever area receives the gift from lucky number 15,000 will earn an additional $1,000.

Challenges and Competitions for Students, Groups and Volunteers

All across campus, student organizations at NC State are coming together for a special Day of Giving competition. The three organizations with the largest number of gifts through their fundraising link will be awarded a portion of the $5,000 jackpot: First place will receive $2,500, second place will receive $1,500 and third place will receive $1,000.

During the student event on Day of Giving, students will have the opportunity to cast their vote for the area they want to earn an extra $5,000.

Join in on the Day of Giving competition when you unite with your fellow board members to earn the most points for your area. NC State boards will earn five points per gift, 10 points for every $100 raised online, 50 points per donor, and 500 points if every one of your members makes a gift. In order to qualify for points, gifts must be made through your board’s fundraising link.

  • The board with the most points wins a bonus $10,000 for their college/unit.
  • The board with the second-highest number of points will win an extra $5,000 for their college/unit.
  • The board member who has the most donors make a gift through their personal link will win a bonus $1,500 for their college/unit.
  • The board member who raises the most money through their personal link will win a bonus $1,500 for their college/unit.
  • You + 2 Challenge: Make your gift and then recruit two more friends to make their Day of Giving contribution through your link. At the end of the day, we will randomly choose six participants who complete the You + 2 Challenge to award a bonus $1,000 to their preferred area.​

Regional Network Competition — $1,500

  • The regional network that has the highest giving percentage at the end of the day will have $2,000 awarded to the Alumni Association Impact Fund in its honor.

Constituency Group Competition — $1,500

  • The constituency group with the highest participation percentage at the end of the day will earn $1,000 for the college/unit of its choice.

The Pack Leader with the most gifts made through their personal link wins a bonus $2,000 for their college/unit.

  • The Pack Leader with the highest dollar amount given through their personal link wins a bonus $2,000 for their college/unit.
  • You + 2 Challenge: Make your gift and then recruit two more friends to make their Day of Giving contribution through your link. At the end of the day, we will randomly choose six participants who complete the You + 2 Challenge to award a bonus $1,000 to their preferred area.

Rules

All times listed are Eastern Daylight Time. Only gifts made via the dayofgiving.ncsu.edu website on March 23 are eligible for challenges. Social media challenges are limited to the listed platforms and must include #GivingPack and the unit @ handle.

 

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Communications Assets

These assets are specifically for Day of Giving.

University Day of Giving Assets

  • Lock-ups and Usage Guidelines – Please follow the university’s guidelines when using the Day of Giving lock-ups. Between now and March 23, you must use the lock-up with the date. Do not alter it to remove the date. You can only use the lock-up without the date on the Day of Giving (March 23). (CALS specific mock-ups)
    • The NC State logo, the Campaign wolf logo, the date and the name of the day combine to form the Day of Giving lock-up.
    • Don’t group logos and lock-ups together; this much wording in a logo format is overwhelming. Place logos in complementary locations in the layout.
    • Don’t group other lock-ups together; this much wording in a logo format is overwhelming.
  • Social Media – Easily add Day of Giving flair to your social media accounts with these assets. Note: CALS will also create college-specific social media images and load them in the Employee Portal Media Library.
  • Print Collateral – Departments and units can use these assets for direct mail and print promotions for Day of Giving.
  • Key Messages – The key messages for NC State Day of Giving build on last year’s success, reiterating that every gift makes a difference and that we achieve more together. View NC State’s content calendar for sample posts and messaging.
  • Email Signature – You can update your email signature to include the Day of Giving lock-up, which links to dayofgiving.ncsu.edu.

To download these assets and for complete information on how to use them, visit the Day of Giving toolkit website.

NC State Day of Giving Toolkit

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Emails

Annual Giving divides the colleges and units into two groups to email our constituents. Doing this mitigates users from receiving multiple emails from different colleges or units on a single day. CALS will send a mass email on behalf of the college on the following dates:

  • Prior DoG CALS Donors; CALS Alumni and Recent Donors
    • March 15
    • March 21
    • March 23 (a.m. and p.m.)
  • JCRA
    • March 19
    • March 23 (a.m. and p.m.)
  • NC FFA
    • March 19
    • March 23 (a.m.)
  • NC State Extension
    • March 20
    • March 23 (p.m.)

According to Advancement Services rules, all Day of Giving emails must be sent through the Email Mass Distribution System (EMDS) and not through channels owned by our college, units, and departments.

All email communications prior to Day of Giving need to be reviewed and approved by the college. Please contact Sarah Madry for all communications. 

You are allowed to send separate email communication to your current email newsletter subscribers, informing them about the Day of Giving. Your email can be a “Save the Date” or a reminder email of the event. However, you cannot include a specific “ask” for donations or any “Make a Gift” call-to-action language.

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Fund Pages

Department Funds

Note: The following links are live however gifts will not be accepted until March 23, 2022.

Unit, Program and Enhancement Funds

Note: The following links are live however gifts will not be accepted until March 23, 2022.

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Communications Recommendations and Guidelines

Creative Ideas

There is no limit to your creativity for Day of Giving (as long as it’s on-brand). So here are ideas on how to promote DoG using your department’s communications platforms, if applicable:

  • Social Media Platforms – Day of Giving is a social media-driven campaign event, so your department’s social media accounts will be the primary tool for communicating about Day of Giving. 
  • Department Website
    • Create a department news post about Day of Giving, including how your department will participate and how faculty/staff/alumni/friends can support you.
    • Add a Day of Giving graphic on your homepage (Contact CALS Communications, and we can help with this.)
  • Departmental Calendar
    • Add Day of Giving to your department website calendar. 
  • Newsletters
    • If your department publishes a weekly or monthly newsletter, consider adding the Day of Giving logo and some language about the day as a spotlight in the newsletter. 
  • Email Signature
    • Add a Day of Giving graphic to your email signature. 

Do’s and Don’ts

Do

  • Start promoting as soon as possible. We recommend starting as early as possible with a “Save the Date” post announcing your department’s participation.
  • Bookmark and check this webpage. We will update this page as we receive information.
  • Use social media. Day of Giving is a social media-driven campaign. Therefore, most of the communications and appeals will happen on social media channels during the day.
  • Use the right hashtag AND tag in ALL posts. For example, when creating social media posts, remember to use both the #GivingPack hashtag and tag the CALS account (@NCStateCALS) in the post. This is how CALS Communications will monitor and track mentions and challenges.
    • Hashtag: #GivingPack
    • Tag: @NCStateCALS on Instagram, Twitter and Facebook posts

Also, please encourage ambassadors, students, alumni and influencers helping to spread the word on behalf of your department to use the #GivingPack hashtag and tag the @NCStateCALS account in their social media posts.

Don’t

  • Don’t send mass emails. Departments are not permitted to send mass emails. CALS Advancement will send emails to alumni and donors on the departments’ behalf.
  • Don’t post too much. Consider the regular cadence of posts you usually publish. Consider a slight increase, but don’t go over overboard. 
  • Don’t use the no-date version of the Day of Giving lockup until March 23. On this day, spotlighting the date will no longer be a priority. Visit the Day of Giving Toolkit page for more information on the proper use of Day of Giving lockups

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Stewardship

Stewardship guidelines coming soon. Please check back as guidelines are approved and added to the toolkit.

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