Do you have a Facebook business page for your unit? Make sure you’re posting when your followers are online to gain the most impact, since Facebook’s algorithm ranks more recent posts higher in its News Feed.

To figure out when your followers are online, check out Facebook Insights.

This article shows you how. *Note that the “insights” tab may be hidden under the “more” tab for some users and the time zone may not be set to Easter Standard Time.*

Sara Awad, CALS social media specialist, is sharing her knowledge through monthly social media tips. Stay tuned to learn more. Have specific questions, please connect directly with Sara via email at szawad@ncsu.edu.