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Teaching children about the value of local, fresh foods.


The research we do today helps everyone live better tomorrow.

Reality Research

Our research is not in a lab. It’s in your town, your classroom, your farm or your kitchen. With research directed at the needs of youth, families and communities, we investigate ways to help people eat better, spend smarter and improve relationships. We also analyze human interface with agriculture, particularly learning, leading, and communicating in and about agriculture, food, and natural resources.

Our research involves thousands of people in North Carolina and across the country. Government agencies and major foundations trust us to find answers to today’s big societal questions – and have committed more than $40 million to our research. And it’s having a big impact. In 2017 alone, we published over 55 peer-reviewed articles and made over 180 presentations.