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Howling Cow’s pink ice cream will support Hoops 4Hope

Basketball fans attending the 10th annual NC State Wolfpack women’s Hoops 4Hope game on Sunday, Feb. 22, will wear their traditional pink, but they’ll also have a chance to eat a little pink for a good cause.

The popular Hoops 4Hope game brings together coaches, players and fans in NC State’s Reynolds Coliseum to raise awareness for women’s cancer research and celebrate local cancer survivors.

This year, NC State University Howling Cow® Ice Cream will debut a limited edition “Kay Yow Pink Peppermint” flavor at the 10th Annual Hoops 4Hope basketball game at noon Sunday in Reynolds Coliseum during the game’s first half and through half-time. The ice cream sale Sunday on the Reynolds’ concourse is a one-time event for $3 a cup, with proceeds going to The Kay Yow Cancer Fund®.

On Friday, staff from the Kay Yow Cancer Fund and special guests from NC State previewed the new flavor at a “Scoops 4Hope” taste test. Reviewers agreed that “Kay Yow Pink Peppermint” was worthy of its namesake.

The ice cream produced on NC State’s campus gets its pink color from natural beet juice and is flavored with peppermint and chocolate chunks. As with all Howling Cow® products, the milk is locally sourced from NC State’s dairy research farm.

Legendary NC State Head Women’s Basketball Coach Kay Yow planned the first Hoops4Hope game in 2006 to raise awareness for women’s cancers and celebrate local cancer survivors on her home court in Reynolds Coliseum. The first Hoops 4Hope game has evolved into what is now the Play 4Kay® campaign, a national initiative that invites middle schools, high schools, colleges and community groups from across the nation to dedicate at least one sporting event to raise awareness and funds for the Kay Yow Cancer Fund.

two men serving ice cream
Howling Cow’s Carl Hollifield, left, serves ice cream with NC State women’s basketball Coach Wes Moore.