The North American Raspberry and Blackberry Association (NARBA), in collaboration with NC State University and the University of Arkansas, conducted its biennial pricing survey. Daniel Tregeagle of the Department of Agricultural and Resource Economics led the project from the collection of data through the analysis of the results.
Growers of caneberries (raspberries, blackberries, and hybrids) in Canada and the U.S. were asked about prices they received across all distribution methods. This year, additional questions were added to capture the impact of COVID-19 on caneberry prices and caneberry operations.
The results of this survey will help caneberry growers, and anyone considering growing caneberries, better plan their pricing and production decisions in future years. In addition, this data is useful to researchers and policymakers who need accurate data about caneberry pricing trends in the North American caneberry industry.