Shellie Pfohl to visit with young food justice leaders in Goldsboro

Shellie Pfohl, executive director of the President’s Council on Fitness, Sports and Nutrition, will  visit Goldsboro on Thursday, Nov. 1, to learn about community food systems efforts and youth-led food justice initiatives.  She will begin her visit at 2 p.m. at Goldsboro’s Center for Environmental Farming Systems for an overview of work being done there.

News media are invited to cover any events and are encouraged to contact Shorlette Ammons to let her know where they plan to join the tour.  A complete agenda, with tour stops and addresses, is located below.

Pfohl will spend time touring the community food systems work of Students Working for an Agricultural Revolutionary Movement . SWARM is CEFS-supported, youth-led food justice group based in Goldsboro.  The Wayne Food Initiative, led by community food systems leaders, is the parent organization of SWARM.

In August, SWARM kicked off the Produce Ped’lers program, in which youth use bicycle rickshaws to deliver local produce to Goldsboro neighborhoods with limited access to fresh food. SWARM is also involved with local community gardens, including one at the public library.

Pfohl was invited to Goldsboro by SWARMer Akira Bryant, one of four Goldsboro youth who recently discussed SWARM at a Youth Empowerment dinner in New York.  At the dinner, Bryant and fellow SWARMers Demarcus Williamson, Jessica Lewis and Zion Culley described SWARM to an international crowd of about 100 dignitaries, including Pfohl.

During Pfohl’s visit, she will learn more about SWARM’s work promoting food justice and youth organizing. She will tour community gardens, as well as the Center for Environmental Farming Systems’ 30-acre Small Farm Unit.  To conclude the tour, she will visit Dillard Academy Charter School, one of North Carolina’s FoodCorps farm-to-school sites, to discuss with school staff and community members efforts to address the root causes of diet-related diseases, while supporting healthy living.

FoodCorps is a national service program, similar to AmericaCorps. FoodCorps service members work with local schools to develop school gardens, promote nutrition education and bring local produce into school cafeterias.

Pfohl was appointed by President Barack Obama in February 2010 to serve as executive director of the President’s Council on Fitness, Sports and Nutrition. The President’s Council on Fitness, Sports and Nutrition is co-chaired by three-time Olympic gymnast Dominique Dawes and Super Bowl champion Drew Brees.

Pfohl is responsible for developing the vision, strategy and goals of the council in consultation with its members, and directing the organization’s daily operations. In addition, she leads the council’s efforts to support First Lady Michelle Obama’s national Let’s Move! Initiative, aimed at solving the childhood obesity epidemic within a generation.” (

For more information about the tour schedule, SWARM or CEFS program, contact Shorlette Ammons at or 919.288.0192. For more about SWARM, contact

Agenda for Shellie Pfohl visit, 11/1/2012

2-2:30 p.m. – Pfohl arrives at the CEFS service building (201 Stevens Mill Road, Goldsboro) for an overview of CEFS, the Cherry Farm Research Station and Food Corps .

2:30-2:50 p.m. – Travel to CEFS Small Farm Unit for tour (Nearby on Old Smithfield Road/Hwy. 581. Visitors may follow the van from service building.)

2:55-3:10 p.m. – Visit library garden for a history and overview (1001 East Ash Street, Goldsboro).

3:15-4 p.m.  – Dillard Academy tour (504 West Elm Street, Goldsboro) and overview of FoodCorps, Wayne Food Initiative, Produce Ped’lers, SWARM and Freedom Farm, presented by youth representatives.

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