Learn how NC State’s brand is a singular, cohesive experience across many communications channels — including social media, video, print and the web. Understand the basic nuts and bolts of the NC State Think and Do brand. Find out how and why the brand rules were created, and see before-and-after examples of creative projects that put the rules into perspective. Bring your questions and examples.

Bob Witchger, Art Director, University Communications and Marketing, will host this session.