A Holistic Operation-focused Curriculum

Key Topics

• Strategic Planning
• Human Resource Management
• Financial Management
• Leading Change
• Risk Management
• Family Business Issues
• Assessing Markets
• Supply Chain Management
• Brand Management and Marketing
• Assessing and Building Key Partnerships
• Strengthening Your Value Proposition

Why this program…
Management development for commercial producers

• A need for business management education for commercial agriculture expressed by NC producers
• A need for business management program targeting the specialized needs of southeastern and specialty agriculture
• The intense management requirements of these farms require farm operators to seek continual improvement in management skills
• Focusing on a specific ag sector allows custom tailoring of the program to the sector’s needs
• GOAL: Increase the management competencies and profitability of the unique specialty farms of the southeast